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Journals / Ekonomik ve Sosyal Araştırmalar Dergisi / 2021 / Cilt: 17 - Sayı: 1

THE EFFECT OF PARENTS ‘PERCEPTIONS OF ONLINE RISK AND ONLINE BENEFIT ON THE INTENTION TO BUY AGAIN

EBEVEYNLERİN ÇEVRİM İÇİ RİSK VE ÇEVRİM İÇİ FAYDA ALGILARININ TEKRAR SATIN ALMA NİYETİNE ETKİSİ

Meftune ÖZBAKIR UMUT
Şükran KARACA
Pages
17–31
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the research, negative and significant shopping process risk on repeat purchasing intention, it was concluded that the shopping process benefit and convenience benefit had a positive and significant effect on repeat purchasing intention.In addition, online risk perception differs significantly by gender, income and education, online benefit perception by education, and repeat purchasing intention by age.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research was carried out to examine the effect of online risk and online benefit perceptions of repurchase on parents with children between the ages of 0-15.
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Key Findings & Data:Within the scope of the research, data were collected from 376 parents by using an online survey technique.
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Conclusion & Impact:As a result of the research, negative and significant shopping process risk on repeat purchasing intention, it was concluded that the shopping process benefit and convenience benefit had a positive and significant effect on repeat purchasing intention.In addition, online risk perception differs significantly by gender, income and education, online benefit perception by education, and repeat purchasing intention by age.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This research was carried out to examine the effect of online risk and online benefit perceptions of repurchase on parents with children between the ages of 0-15. Within the scope of the research, data were collected from 376 parents by using an online survey technique. As a result of the research, negative and significant shopping process risk on repeat purchasing intention, it was concluded that the shopping process benefit and convenience benefit had a positive and significant effect on repeat purchasing intention.In addition, online risk perception differs significantly by gender, income and education, online benefit perception by education, and repeat purchasing intention by age.

Özet

Bu araştırma 0-15 yaş aralığında çocuğu olan ebeveynlerin çevrim içi risk ve çevrim içi fayda algılarının tekrar satın alma niyetine etkisini incelemek amacıyla yapılmıştır. Araştırma kapsamında 376 ebeveynden çevrim içi anket tekniği ile veriler toplanmıştır. Araştırma sonucunda, alışveriş süreci riskinin tekrar satın alma niyeti üzerinde negatif ve anlamlı, alışveriş süreci faydası ve kolaylık faydasının tekrar satın alma niyeti üzerinde pozitif ve anlamlı bir etkisinin olduğu sonucuna ulaşılmıştır. Ayrıca çevrimiçi risk algısı cinsiyet, gelir ve eğitime, çevrimiçi fayda algısı eğitime ve tekrar satın alma niyeti de yaşa göre anlamlı farklılık göstermektedir.

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Cite This Article

UMUT, M. Ö., KARACA, Ş. (2022). THE EFFECT OF PARENTS ‘PERCEPTIONS OF ONLINE RISK AND ONLINE BENEFIT ON THE INTENTION TO BUY AGAIN. Ekonomik ve Sosyal Araştırmalar Dergisi, Cilt: 17 - Sayı: 1, 17–31. https://ajindex.com/articles/499546

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