SavedAdd your journal

Journals / Akademik İncelemeler Dergisi / 2010 / Cilt: 5 - Sayı: 1

The Role of Consumers' Information Search Tendency on the Relationship between Customer Satisfaction and Consumer Involvement

Bilgi Araştırma Eğiliminin Tüketici İlgisi ile Müşteri Tatmini Arasındaki İlişkiye Etkisi

Sami Saner ÇİFTYILDIZ
Pages
73–89
Publication Date
2014-08-12
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Findings indicated that consumers' information search tendency plays a significant role in the relationship between customer satisfaction and consumer involvement.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Customer satisfaction is one of the most important concept in today's marketing.
📊
Key Findings & Data:Hence, examining the antecdenets of customer satisfaction as well as the factors playing role in the formation of satisfaction feelings are of significant importance in marketing research.
💡
Conclusion & Impact:Findings indicated that consumers' information search tendency plays a significant role in the relationship between customer satisfaction and consumer involvement.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:müşteri tatmini · tüketici ilgisi · bilgi araştırma eğilimi

Abstract

Customer satisfaction is one of the most important concept in today's marketing. Hence, examining the antecdenets of customer satisfaction as well as the factors playing role in the formation of satisfaction feelings are of significant importance in marketing research. The aim of this study is to examine the relationship between customer satisfaction and consumer involvement as well as explore the role of consumers' information search tendency in this relationship. In the context of this study, a questionnaire was carried out in the province of Sakarya on 390 high-school and university students selected via convenience sampling. Findings indicated that consumers' information search tendency plays a significant role in the relationship between customer satisfaction and consumer involvement.

Özet

Müşteri tatmini günümüz pazarlama uygulamalarında öne çıkan en önemli konudur. Dolayısıyla, müşteri tatminini etkileyen faktörler ve tatmin duygusunun şekillenmesinde rol oynayan unsurların incelenmesi önemli bir araştırma konusu olarak karşımıza çıkmaktadır. Bu çalışmanın amacı, tüketici ilgisi ile müşteri tatmini kavramları arasındaki ilişki ile bu ilişkide tüketicinin bilgi araştırma eğiliminin rolünü incelemektir. Araştırma bağlamında Sakarya ilinde kolayda örnekleme yöntemiyle seçilen 390 lise ve üniversite öğrencisi üzerinde anket çalışması yapılmıştır. Araştırma bulguları, tüketicinin bilgi araştırma eğiliminin, müşteri memnuniyeti ve tüketici ilgisi arasındaki ilişkide etkili olduğunu ortaya koymaktadır.

🔖

Cite This Article

ÇİFTYILDIZ, S. S. (2014). The Role of Consumers' Information Search Tendency on the Relationship between Customer Satisfaction and Consumer Involvement. Akademik İncelemeler Dergisi, Cilt: 5 - Sayı: 1, 73–89. https://ajindex.com/articles/4854

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (10)

  1. AİELLO, A. ve J. A. Czepiel, (1978), “Customer Satisfaction in a Catalog Type Retail Outlet: Exploring the Effect of Product, Price and Attributes”, IN: Indiana University, s. 129-135.
  2. BEI, L. ve R. Widdows, (1999), “Product Knowledge and Product Involvement as Moderators of the effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Aproach”, The Journal of Consumer Affairs, Vol. 33, No. 1, s. 165-186.
  3. BENNETT, R. ve S. Rundle-Thiele, (2004), “Customer satisfaction should not be the only goal”, Journal of Services Marketing, Volume 18, No.7, s. 514-523.
  4. BLOCH, P., H., S. Commuri, T. J. Arnold, (2009), “Exploring the origins of enduring product involvement”, Qualitative Market Research: An International Journal, Vol. 12, No. 1, s. 49- 69. BOWEN, L. ve S. H. Charfee, (1974), “Product involvement and partinent advertising aseal”, Journalism Quarterly, Winter, s. 613-621.
  5. CRONIN, J., J., M. K. Brady ve G. T. Hult, (2000), “Assessing the Effect of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intensions in Service Environments”, Journal of Retailing, Vol. 76, No. 2, s. 193-218.
  6. DAY, E., ve M. R. Stafford, (1995), “Opportunities for involvement resaech: a scale- development approach”, Journal of Advertising, Vol. 24, Fall, s. 69-75.
  7. DRAKE, C., A. Gwynne ve N. Waite, (1998), “Barclays Life Customer Satisfaction and Loyalty Tracking Survey: A Demonstration of Customer Loyalty Research in Practice”, International Journal of Bank Marketing, Vol. 16, No. 7, s. 287 – 292. FOXALL, G., R. ve J. G. Pallister, (1998), “Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales”, International Journal of Bank Marketing, Vol. 16/5, s. 180 - 194. HOMBURG, C. ve A. Giering, (2001), “Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty-An Empirical Analysis”, Psychology & Marketing, Vol. 18, No. 1, s. 43-66.
  8. HOUSTON, M. ve M. Rothschild., (1978), “Conceptual and Methodological Perspectives on Involvement”, In S.Jain (Ed.), Research Frontiers in Marketing: Dialogues and Directions, Chicago:American Marketing Association, s. 184-187.
  9. HOUSTON, M., Y. ve M. L. Rothschild, (1977), “The Measurement of Advertising Involvement”, Public Opinion Quarterly, Vol. 30, s. 583-96.
  10. KIM, S., S., D. Scott ve J. L. Crompton, (1997), “An Exploration of the Relationships Among Social Psychologicial Involvement, Behavioral Involvement, co