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Journals / Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2021 / Cilt: 11 - Sayı: 2

Analysis of Saving Tendency, Belief and Environmental Factors Affecting Consumers' Intention to Purchase Organic Foods

Tüketicilerin Organik Gıdaları Satın Alma Niyetine Etki Eden Tasarruf Eğilimi, İnanç ve Çevresel Faktörlerin İncelenmesi

Nur ÇAĞLAR ÇETİNKAYA
Tülin DURUKAN
Serhat KARAOGLAN
Pages
731–754
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It has been observed that the tendency to save, the level of perceived environmental impact, the attitude towards organic food, and the environmental attitude affect the intention to purchase organic food.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research was carried out to examine the effect of saving tendency, belief, and environmental factors on consumers' purchasing intentions.
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Key Findings & Data:The belief that organic foods are healthier than industrial foods due to their rich nutritional content and nutritional value was effective in examining the relationship between belief in organic foods and purchase intention.
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Conclusion & Impact:It has been observed that the tendency to save, the level of perceived environmental impact, the attitude towards organic food, and the environmental attitude affect the intention to purchase organic food.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This research was carried out to examine the effect of saving tendency, belief, and environmental factors on consumers' purchasing intentions. The belief that organic foods are healthier than industrial foods due to their rich nutritional content and nutritional value was effective in examining the relationship between belief in organic foods and purchase intention. At the same time, due to the existence of studies examining the effects of environmental factors on consumers' attitudes towards organic products in the literature, it is necessary to analyze environmental attitudes and perceived environmental impact variables by adding them to the model. It has been observed that the tendency to save, the level of perceived environmental impact, the attitude towards organic food, and the environmental attitude affect the intention to purchase organic food.

Özet

Bu araştırma tasarruf eğilimi, inanç ve çevresel faktörlerin tüketicilerin satın alma niyetlerine olan etkisini incelemek amacıyla yapılmıştır. Organik gıdaların zengin besin içeriği ve besin değerine sahip olmaları nedeniyle endüstriyel gıdalara göre daha sağlıklı olduklarına yönelik inanç araştırmanın organik gıdalara yönelik inanç ve satın alma niyeti arasındaki ilişkinin incelenmesinde etkili olmuştur. Aynı zamanda literatürde çevresel faktörlerin tüketicilerin organik ürünlere yönelik tutumlarına olan etkisini inceleyen çalışmaların varlığı çevresel tutum ve algılanan çevresel etki değişkenlerinin modele eklenerek analiz edilmesini gerektirmiştir. Yapılan analizler sonucunda organik gıdaya ilişkin inancın ve çevresel tutumun organik gıdaya ilişkin tutum ile pozitif yönde anlamlı bir ilişki içinde olduğu görüşmüştür. Tasarruf eğiliminin, algılanan çevresel etki düzeyinin, organik gıdaya ilişkin tutumun ve çevresel tutumun ise organik gıda satın alma niyeti üzerinde etkisi olduğu görülmüştür.

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Cite This Article

ÇETİNKAYA, N. Ç., DURUKAN, T., KARAOGLAN, S. (2022). Analysis of Saving Tendency, Belief and Environmental Factors Affecting Consumers' Intention to Purchase Organic Foods. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 11 - Sayı: 2, 731–754. https://ajindex.com/articles/483100

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References (4)

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