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Journals / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2009 / Cilt: 10 - Sayı: 1

The Study to Find Out The Relations in Terms of Customer Relationship, Organizational Commitment, Planning, Learning Orientation, Adaptive Behavior and Sales Performance

Müşteri İlişkileri, Örgütsel Bağlılık, Plânlama, Öğrenme Yönlülük, Uyum Sağlayıcı Davranış İle Satış Performansı Arasındaki İlişkilerin İncelenmesi

İlhami YÜCEL
Tülay YENİÇERİ
Pages
137–157
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

To test the research hypotheses, Structural Equation Modeling was conducted.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The basic objective of this research is to explain the relationship among sales performance, organizational commitment, customer relationship, planning, learningorientation and adaptive behaviour In order to collect data and information face to face interview technique was used.
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Key Findings & Data:After the evaluations and eliminations, 200 useful questionnaires were obtained.
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Conclusion & Impact:To test the research hypotheses, Structural Equation Modeling was conducted.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The basic objective of this research is to explain the relationship among sales performance, organizational commitment, customer relationship, planning, learningorientation and adaptive behaviour In order to collect data and information face to face interview technique was used. After the evaluations and eliminations, 200 useful questionnaires were obtained. Before the hypotheses were tested, the validity and the reliability of the scales used in the research were tested. To test the research hypotheses, Structural Equation Modeling was conducted.

Özet

Bu araştırmanın temel amacı; satış performansı, örgütsel bağlılık, müşteri ilişkileri, plânlama, öğrenme yönelimli olma ve uyum sağlayıcı davranış arasındaki ilişkileri açıklayabilmektir. Veri ve bilgilerin toplanabilmesi amacıyla yüz yüze anket yöntemi kullanılmıştır. Eksik ve hatalı doldurulan anketlerin elenmesiyle analize elverişli anket sayısı 200 olarak gerçekleşmiştir. Araştırma hipotezlerini test etmeden önce, araştırma kapsamında kullanılan ölçeklere ilişkin güvenilirlik ve geçerlilik analizleri yapılmıştır. Araştırma hipotezlerini test edebilmek amacıyla Yapısal Eşitlik Modelinden faydalanılmıştır.

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Cite This Article

YÜCEL, İ., YENİÇERİ, T. (2022). The Study to Find Out The Relations in Terms of Customer Relationship, Organizational Commitment, Planning, Learning Orientation, Adaptive Behavior and Sales Performance. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 10 - Sayı: 1, 137–157. https://ajindex.com/articles/480919

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