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Journals / Business and Management Studies: An International Journal / 2019 / Cilt: 7 - Sayı: 5

TASTING GAZIANTEP: HOW LOCAL FOOD SHAPES SENSE OF PLACE

GAZİANTEP’İ TATMAK: YEREL GIDA MEKÂN ALGISINI NASIL ŞEKİLLENDİRİR?

Özay YILDIZ
Özgür SARIBAŞ
Pages
2873–2890
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Lastly, time passed after the trip turned out to be insignificant on memorability.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Local food is an integral part of the cultural heritage and tourist attraction of a destination.
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Key Findings & Data:Local food maycreate peak experiences for a tourist.
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Conclusion & Impact:Lastly, time passed after the trip turned out to be insignificant on memorability.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Local food is an integral part of the cultural heritage and tourist attraction of a destination. Local food maycreate peak experiences for a tourist. Taste and smell create lasting impressions and memories, shaping touristexperience and leading to an association between food and place. This paper aims to analyse the conditions of suchan association. After a review of relevant literature, focus group interviews were conducted with participants who hadvisited Gaziantep. We have found out that while local food creates lasting impressions, unfamiliarity usually resultsin more memorable experiences, and participants who spent longer time in the city, with higher motivation and meansto experience the local food expressed more vivid memories. Likely, complementary cultural heritage andaccompanying visual elements create a more complete and memorable sensory experience as well as a strongerassociation. Lastly, time passed after the trip turned out to be insignificant on memorability.

Özet

Yerel yemek, hedef bölgenin kültürel mirasının ve turistik çekim unsurunun içsel bir öğesidir. Yerel yemekler, turist için zirve deneyimler yaratabilir. Tat ve koku, kalıcı izlenim ve anılar yaratarak turistin deneyimini şekillendirerek yemek ve mekân arasında bir çağrışım oluşturur. Bu çalışma böyle bir çağrışımın oluşumundaki koşulları araştırmayı amaçlamaktadır. İlgili yazının incelenmesinin ardından, Gaziantep’i ziyaret etmiş gönüllülerle bir odak grup çalışması gerçekleştirildi. Yerel mutfağın kalıcı izlenim oluşturduğu bulunmakla birlikte, yabancılığın genel olarak daha hatırlanabilir ve olumlu turistik deneyimler yarattığı, dahası, şehirde daha uzun süre konaklayan, yerel mutfağı deneyimlemek için daha güdülenmiş ve geniş olanaklara sahip olan katılımcıların daha canlı anılara sahip olduğu bulundu. Aynı biçimde, tamamlayıcı somut ve somut olmayan kültürel miras ve bunlara eşlik eden görsel unsurların, daha bütünsel ve hatırlanabilir duyusal deneyimler ve hedef bölge ile daha güçlü bir bağ oluşturduğu saptandı. Son olarak, ziyaretin üzerinden geçen zamanın hatırlanabilirlik üzerindeki etkisinin önemsiz olduğu bulundu.

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Cite This Article

YILDIZ, Ö., SARIBAŞ, Ö. (2022). TASTING GAZIANTEP: HOW LOCAL FOOD SHAPES SENSE OF PLACE. Business and Management Studies: An International Journal, Cilt: 7 - Sayı: 5, 2873–2890. https://ajindex.com/articles/470546

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