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Journals / Business and Management Studies: An International Journal / 2022 / Cilt: 10 - Sayı: 2

The effect of destination image, holistic image and personal normativebeliefs on revisiting intention: Siirt city example

Destinasyon imajı, bütüncül imaj ve kişisel normatif inançların yeniden ziyaret etme niyeti üzerindeki etkisi: Siirt ili örneği

Serkan GÜN
Gül Damla KILIÇ
Pages
515–529
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the research results, mental image, affective image and behavioural image composing destination image, holistic image and personal normative beliefs significantly affect revisiting intention to Siirt destination.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this research, the effect of destination image, holistic image and personal normative beliefs on revisiting intention to Siirt destination is investigated in terms of tourists who visited Siirt city.
📊
Key Findings & Data:Then, a survey was done with 228 local tourists who visited Siirt destination.
💡
Conclusion & Impact:According to the research results, mental image, affective image and behavioural image composing destination image, holistic image and personal normative beliefs significantly affect revisiting intention to Siirt destination.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this research, the effect of destination image, holistic image and personal normative beliefs on revisiting intention to Siirt destination is investigated in terms of tourists who visited Siirt city. First, in this respect, a literature review was made on destination concept, destination image, holistic image, personal normative beliefs, revisiting intention and Siirt destination. Then, a survey was done with 228 local tourists who visited Siirt destination. According to the research results, mental image, affective image and behavioural image composing destination image, holistic image and personal normative beliefs significantly affect revisiting intention to Siirt destination.

Özet

Bu araştırmada Siirt ilini ziyaret eden turistler açısından destinasyon imajı, bütüncül imaj ve kişisel normatif inançların Siirt destinasyonunu yeniden ziyaret etme niyeti üzerindeki etkisi incelenmiştir. Bu doğrultuda destinasyon kavramı, destinasyon imajı, bütüncül imaj, kişisel normatif inançlar, yeniden ziyaret etme niyeti ve Siirt iliyle ilgili literatür taraması yapılmıştır. Siirt destinasyonuna ziyarette bulunan 228 yerel turistle anket uygulaması yapılmıştır. Araştırma sonuçlarına göre; destinasyon imajını meydana getiren algısal imaj, duygusal imaj ve davranışsal imaj ile bütüncül imaj ve kişisel normatif inançların Siirt destinasyonunu yeniden ziyaret etme niyeti üzerinde anlamlı etkiye sahip olduğu bulgusu elde edilmiştir.

🔖

Cite This Article

GÜN, S., KILIÇ, G. D. (2022). The effect of destination image, holistic image and personal normativebeliefs on revisiting intention: Siirt city example. Business and Management Studies: An International Journal, Cilt: 10 - Sayı: 2, 515–529. https://ajindex.com/articles/470181

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