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Journals / Bogazici Journal: Review of Social, Economic and Administrative Studies / 2017 / Cilt: 31 - Sayı: 1

Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing

Düzenleyici Odaklar Teorisi Üzerine Saptamalar ve PazarlamaAlanında Çalışan Araştırmacılara Öneriler

Ezgi MERDİN UYGUR
Pages
83–99
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci.
📊
Key Findings & Data:It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work.
💡
Conclusion & Impact:The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work. This paper highlights various considerations concerning the conceptual and comparative qualities of the regulatory focus theory. The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.

Özet

Düzenleyici odaklar teorisi hedonizm gibi tek odaklılık yerine birden fazla düzenleyici odağın varlığını kabul eder. Sahip olduğu açıklayıcı güce ve çok sayıda ampirik çalışmaya rağmen hala araştırılmayan ve gözardı edilen noktaları bulunmaktadır. Bu çalışmada kavramsal ve kıyaslayıcı bir analiz ile bu teori üzerine bazı düşünceler belirtilmektedir. Ardından bu önemli noktalarda ihtiyaç duyulabilecek gelecek bilimsel çalışma konuları listelenmiştir.

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Cite This Article

UYGUR, E. M. (2022). Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies, Cilt: 31 - Sayı: 1, 83–99. https://ajindex.com/articles/467351

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