Journals / Bezmiâlem Science / 2020 / Cilt: 8 - Sayı: 2

Risk Communication in Public Health Practices andCoronavirus Disease 2019 (COVID -19): Social Media Analysisof Health Authorities

Halk Sağlığı Uygulamalarında Risk iletişimi ve Koronavirüs Hastalığı 2019 (COVID -19): Sağlık Otoritelerinin Sosyal Medya Analizi

Pages
41–47
Publication Date
2022-10-12
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Therefore, social platforms can be an important risk communication tool for public health in informing and managing the community in disasters like pandemics.

📌 3 Key Takeaways

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Objective & Hypothesis:Objective: This study aims to evaluate information on the website of the Ministry of Health about the COVID-19 pandemic, the social media accounts of health authorities, and the COVID-19 cases.Methods: In this descriptive ecological research, the content analysis of the posts about COVID-19, which were shared for health professionals and the public on the official website of the Ministry of Health, was conducted.
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Key Findings & Data:The content traffic of the social media accounts of the health authorities about the pandemic and the daily number of cases along with recovery and death rates related to the pandemic were analyzed.Results: The first COVID-19 post was sent on 22 January 2020 through the official Twitter account of the Minister of Health.
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Conclusion & Impact:Therefore, social platforms can be an important risk communication tool for public health in informing and managing the community in disasters like pandemics.
🔬Design:Research Article
📍Scope:2020 Verileri
⚙️Variables:Domain Parameters

Abstract

Objective: This study aims to evaluate information on the website of the Ministry of Health about the COVID-19 pandemic, the social media accounts of health authorities, and the COVID-19 cases.Methods: In this descriptive ecological research, the content analysis of the posts about COVID-19, which were shared for health professionals and the public on the official website of the Ministry of Health, was conducted. The content traffic of the social media accounts of the health authorities about the pandemic and the daily number of cases along with recovery and death rates related to the pandemic were analyzed.Results: The first COVID-19 post was sent on 22 January 2020 through the official Twitter account of the Minister of Health. After the first tweet about COVID-19, the first positive case was seen in the 50th day, while the first death was seen in the 57th day and the first recovery case was seen in the 67th day. There is a significant positive correlation between the number of days passed and the number of cases, deaths, recoveries, comments, retweets and likes that the tweets of the Minister received; between the number of cases and the number of deaths and recovery cases; between fatal cases and recovery cases.Conclusion: A correlation was found between the tweet traffic of the health authorities’ twitter accounts and the number of COVID-19 cases, deaths, recoveries and days passed. Therefore, social platforms can be an important risk communication tool for public health in informing and managing the community in disasters like pandemics.

Özet

Amaç:Bu çalışma coronavirus hastalığı (COVİD-19) pandemisinekarşı T.C. Sağlık Bakanlığı’nın web sitesinde yer alan bilgilerin vesağlık otoritelerinin sosyal medya hesapları ve görülen olgularındeğerlendirilmesini amaçlamaktadır. Yöntemler: Tanımlayıcı ekolojik tipteki araştırmada T.C. SağlıkBakanlığı’nın resmi web sitesindeki COVİD-19 ile ilgili halka vesağlık personeline yönelik paylaşımların içerik analizi ve sağlıkotoritelerinin sosyal medya hesaplarındaki (twitter) salgınla ilgilitrafiklerinin ve hastalığa ait günlük olgu, iyileşme ve ölüm sayılarıanaliz edilmiştir. Bulgular: İlk COVİD-19 paylaşımı 22 Ocak 2020 tarihinde SağlıkBakanı’nın resmi twitter hesabı üzerinden yapılmıştır. COVİD-19hakkında atılan ilk tweettin 50. gününde ilk pozitif olgu, 57.gününde ilk ölüm ve 67. gününde ilk iyileşen olgular görülmüştür.Geçen gün sayısı ile olgu, ölüm, iyileşen ve bakan tweetinin aldığıbeğenmeler arasında; olgu ve ölüm sayıları arasında; ölüm ve iyileşenolgular arasında kayda değer pozitif korelasyon vardır. Sonuç: Sağlık otoritelerinin tweeter hesaplarına ait tweet trafiği ileCOVİD-19 olguları, ölüm, iyileşme ve gün arasında bir korelasyonilişkisi saptanmıştır. Bu nedenle, pandemi gibi afetlerde halkın bilgilendirilmesi ve yönetiminde sosyal platformlar halk sağlığıaçısından önemli bir risk iletişim aracı olabilir.

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Cite This Article

KOÇAK, H., ÇALIŞKAN, C., KARAKOÇ, M. N., KINIK, K. (2022). Risk Communication in Public Health Practices andCoronavirus Disease 2019 (COVID -19): Social Media Analysisof Health Authorities. Bezmiâlem Science, Cilt: 8 - Sayı: 2, 41–47. https://ajindex.com/articles/464075

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