Journals / AYDIN GASTRONOMY / 2021 / Cilt: 5 - Sayı: 2

Neurogastronomy

Nörogastronomi

Pages
143–156
Publication Date
2022-10-12
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In this study, the concept of molecular gastronomy and neurogastronomy, the concept of taste and taste, the parameters affecting the taste perception affecting the taste description, the sense of smell, the visual elements, the auditory elements, the sense of warmth and the concept of texture, neurogastronomy and marketing in food and beverage businesses were examined, and a literature review was made on the development of the subject

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Neurogastronomy is about how the smell, taste, temperature, texture, auditory and visual elements of food transmit the harmony the catch to the brain and how we perceive those foods.
📊
Key Findings & Data:With neurogastronomy, which investigates how many different biological and reminder factors combine to create flavor in our minds, is thought to be possible to eliminate the acquired and innate preferences of our taste buds.
💡
Conclusion & Impact:In this study, the concept of molecular gastronomy and neurogastronomy, the concept of taste and taste, the parameters affecting the taste perception affecting the taste description, the sense of smell, the visual elements, the auditory elements, the sense of warmth and the concept of texture, neurogastronomy and marketing in food and beverage businesses were examined, and a literature review was made on the development of the subject
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Neurogastronomy is about how the smell, taste, temperature, texture, auditory and visual elements of food transmit the harmony the catch to the brain and how we perceive those foods. With neurogastronomy, which investigates how many different biological and reminder factors combine to create flavor in our minds, is thought to be possible to eliminate the acquired and innate preferences of our taste buds. In the field of neurogastronomy, there are promising studies to improve the food experience, to ensure the perception of healthy foods more delicious, and to ensure that individuals enjoy food in diseases that cause damage to the sense of taste such as childhood obesity, Parkinson's, Alzheimer's and cancer. In this study, the concept of molecular gastronomy and neurogastronomy, the concept of taste and taste, the parameters affecting the taste perception affecting the taste description, the sense of smell, the visual elements, the auditory elements, the sense of warmth and the concept of texture, neurogastronomy and marketing in food and beverage businesses were examined, and a literature review was made on the development of the subject

Özet

Nörogastronomi yiyeceklere ait koku, lezzet, sıcaklık, doku, işitsel ve görsel unsurların yakaladıkları uyumu beyne iletmesi ve bizim o yiyecekleri nasıl algıladığımızla ilgilidir. Zihnimizde lezzeti yaratan birçok farklı biyolojik ve hatırlatıcı etkenin nasıl birleştiğini araştıran nörogastronomi ile tat alıcılarımızın sonradan kazanılmış ve doğuştan gelen tercihlerini ortadan kaldırmanın mümkün olabileceği düşünülmektedir. Nörogastronomi alanında hem yemek deneyimini iyileştirmek ve sağlıklı besinlerin daha lezzetli algılanmasını sağlamak, hem de çocuk obezitesi, Parkinson, Alzheimer ve kanser gibi tat alma duyusunda hasara neden olan hastalıklarda, bireylerin yemeklerden tat almasını sağlamaya yönelik umut verici çalışmalar bulunmaktadır. Bu çalışmada, nörogastronomi kavramı, tat ve lezzet kavramı, lezzet algısını etkileyen parametreler, koku algısı, görsel unsurlar, işitsel unsurlar, sıcaklık hissi ve doku kavramları, nörogastronomi ve yiyecek-içecek işletmelerinde pazarlamaya ait tanımlamalar irdelenmiş, konunun gelişimi hakkında literatür taraması yapılmıştır

🔖

Cite This Article

YILMAZ, İ., AKAY, E., ER, A. (2022). Neurogastronomy. AYDIN GASTRONOMY, Cilt: 5 - Sayı: 2, 143–156. https://ajindex.com/articles/458589

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (11)

  1. Arslan, H., Topaloğlu, C., Kılıç, B., Yozukmaz, N. (2017). Yiyecek içecek işletmelerinde duyusal pazarlama uygulamaları. Journal of Tourism and Gastronomy Studies, 5(2), 287-300.
  2. Babiloni, F., Cherubino, P, (2020).
  3. Neuromarketing, Reference Module in Neuroscience and Biobehavioral Psychology. Cambridge: Academic Press Baral, S. (2015). Neurogastronomy 101: The science of taste perception. https://www.eater.com/2015/10/19/9553471/ what-is-neurogastronomy Batu, A. (2017). Moleküler gastronomi bakış açısıyla gıdaların tat ve aroma algıları. AYDIN GASTRONOMY, 1(1), 25-36.
  4. Bilir, Z. (2020). Gastronomide yeni bir pazarlama alanı: Nörogastronomi. https://www.turizmgunlugu.com/2020/05/23 /gastronomide-yeni-bir-pazarlama-alaninorogastronomi/ Boyacı, D. (2019). Duyuların Lezzet Algısı ve Satın Alma Niyetine Etkisi. Yüksek Lisans Tezi, Aydın Adnan Menderes Üniversitesi,
  5. Sosyal Bilimler Enstitüsü, Aydın. Brunk, L., Moller, P. (2018). Do children prefer colored plates? Food Quality and Preference,73. DOI: 10.1016/j.foodqual.2018.12.011 Cruz, A., Green, B. (2000). Thermal stimulation of taste. Nature, 403, 889-892.
  6. De Araujo, I.E.T., Kringelbach, M.L., Rolls, E.T., Hobden, P. (2003). Representation of umami taste in the human brain. Journal of Neurophysiology, 90, 313– 319. De Shazo, R.D., HallLeigh, J.E., Skipworth, B. (2015) Obesity bias, medical technology, and the hormonal hypothesis: should we stop demonizing fat people? The American Journal of Medicine, 128, 5, 456- 460. Delwiche, J.F. (2004). The impact of perceptual interactions on perceived flavor. Food Quality and Preference, 15, 137-146.
  7. Fried, A.H. (2017).
  8. Neurogastronomy, The Science Of How And What We Eat. https://www.huffpost.com/entry/neurogastro nomy-the-science-of-how-and-what-weeat_b_58c8540fe4b01d0d473bcebd Harrar, V., Spence, C. (2013). The taste of cutlery: How the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it. Flavour 2, 21. doi.org/10.1186/2044-7248-2-21
  9. Kanwal, K.J. (2016). Brain tricks to make food taste sweeter: How to transform taste perception and why it matters. Retrieved from http://sitn.hms.harvard.edu/flash/2016/braintricks-to-make-food-taste-sweeter-how-totransform-taste-perception-and-why-itmatters/
  10. Karagöz, Ş. (2018). Gastronomide Tat ve Aroma Etkileşimleri. II. Uluslararası Batı Asya Turizm Araştırmaları Kongresi, 27-30 Eylül 2018,
  11. Van Karaman, R. (2019). Geçmişten Günümüze Gastronomi Trendleri: Potansiyel Yerli Turistlerin Yenilebilir