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Journals / Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi / 2019 / Cilt: 7 - Sayı: ICOAEF' 19

The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users

Facebook Kullanıcılarının Kişilik, İlgi Alanı ve Yaşam Memnuniyeti Analizi

Vesile EVRİM
Yahya NİSSOUL
Pages
87–94
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result the relationship among personality traits, intelligence quotient , satisfaction with life scale and the assigned 12 interest categories of users are analyzed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Today, the data collected by e-commerce systems are beyond the traditional statistical and demographic information of customers.
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Key Findings & Data:Therefore to analyze user behavior and characteristics, in this paper, 3 balanced subset of myPersonality Facebook dataset is tested by Apriori algorithm.
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Conclusion & Impact:As a result the relationship among personality traits, intelligence quotient , satisfaction with life scale and the assigned 12 interest categories of users are analyzed.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Today, the data collected by e-commerce systems are beyond the traditional statistical and demographic information of customers. The data provided by comments, likes, tags, photos and more in social media, enable marketing researchers to better evaluate the behavior of the users. Therefore to analyze user behavior and characteristics, in this paper, 3 balanced subset of myPersonality Facebook dataset is tested by Apriori algorithm. As a result the relationship among personality traits, intelligence quotient , satisfaction with life scale and the assigned 12 interest categories of users are analyzed.

Özet

Günümüzde, e-ticaret sistemleri tarafından toplanan veriler, müşterilerin geleneksel istatistiksel ve demografik bilgilerinin ötesindedir. Sağlanan yorumlar, beğeniler, etiketler, fotoğraflar vb. sayesinde bir uygulamanın kullanıcıları hakkında daha fazla bilgi sahibi olmak mümkün olmaktadir. Kullanıcı davranışlarını ve özelliklerini analiz etmek amacıyla, bu çalışmada, myPersonality veri setinin kişilik, Zeka Katsayısı,Yaşam Memnuniyeti Ölçeği puanlarına sahip kullanıcıları içeren 3 altkümesi, kullanıcıların beğendiği kayıtlar ile birleştirilerek, on iki ilgi kategorisine ayrılımış ve Apriori algoritması kullanarak test edilmiştir. Sonuç olarak, türetilmiş ilişkilendirme kuralları sayesinde, Facebook kullanıcılarının kişisel özellikleri ile ilgi kategorileri arasındaki ilişkiler elde edilmiştir.

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Cite This Article

EVRİM, V., NİSSOUL, Y. (2022). The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, Cilt: 7 - Sayı: ICOAEF' 19, 87–94. https://ajindex.com/articles/440018

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