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Journals / Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi / 2019 / Cilt: 7 - Sayı: 3

Market Basket Analysis with R programming Language: An Application on consumer purchasing behavior of a Supermarket in Muş

R Programlama Dili İle Pazar Sepet Analizi: Muş İl Merkezindeki Bir Süpermarkette Tüketicilerin Satın Alma Davranışlarının Tespiti Üzerine Bir Uygulama

Emrah BİLGİÇ
Pages
89–97
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results of analyzes indicate that the most powerful purchasing behavior is the rule of: the customers purchased eggs also purchased some fruit or vegetable from the greengrocery.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study applies one of the tools of Data Mining, Association Rules Analysis by using R programming language for a grocery located in the city Mus/Turkey.
📊
Key Findings & Data:Understanding consumers’ preferences and behaviors is very crucial for the companies in terms of constructing optimal production and marketing strategies.
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Conclusion & Impact:The results of analyzes indicate that the most powerful purchasing behavior is the rule of: the customers purchased eggs also purchased some fruit or vegetable from the greengrocery.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study applies one of the tools of Data Mining, Association Rules Analysis by using R programming language for a grocery located in the city Mus/Turkey. Understanding consumers’ preferences and behaviors is very crucial for the companies in terms of constructing optimal production and marketing strategies. In addition to providing useful information to the company, this study will also encourage researcher and retailers to use R language for analyzing data with advanced algorithms. Furthermore, while finding the relationships between the products, detailed product groups are used rather than general product categories. The results of analyzes indicate that the most powerful purchasing behavior is the rule of: the customers purchased eggs also purchased some fruit or vegetable from the greengrocery.

Özet

Bu araştırma, Veri Madenciliği tekniklerinden biri olan Birliktelik Kuralları Analizi’ni, Muş ilindefaaliyet gösteren bir süpermarkete ait verilere R programlama dilini kullanarak uygulamaktadır.Perakende sektöründe tüketicilerin tercihlerini, satın alma davranışlarını anlamak, en uygun üretimve pazarlama stratejileri geliştirebilmek açısından çok önem arz etmektedir. Çalışma, araştırmayakonu olan firmaya faydalı sonuçlar sağlamakla kalmayıp, hem araştırmacıların hem deperakendecilerin sahip oldukları verileri gelişmiş algoritmalarla analiz edebilmeleri için çalışmaboyunca detaylı bir şekilde kodları paylaşılan R programlama dilini kullanmaya teşvik ediciniteliktedir. Ayrıca birçok çalışmadan farklı olarak ürünler arasındaki ilişkiler bulunurken çokgenel ürün gruplarıyla çalışmak yerine daha ayrıntılı ürün gruplarıyla çalışılmıştır. Analizlersonucunda en güçlü satın alma davranışının; yumurta alan müşterilerin manav reyonundan daalışveriş yaptığı kuralı olduğu tespit edilmiştir.

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Cite This Article

BİLGİÇ, E. (2022). Market Basket Analysis with R programming Language: An Application on consumer purchasing behavior of a Supermarket in Muş. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, Cilt: 7 - Sayı: 3, 89–97. https://ajindex.com/articles/439976

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