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Journals / Alanya Akademik Bakış / 2020 / Cilt: 4 - Sayı: 1

Households’ Demand for Pap Flour in Ibadan Metropolis

Ibadan Kentindeki Hanelerin Mama Unu Talebi

J. A. ADEJUMO
F. A. SOWUNMI
Pages
25–38
Publication Date
2022-10-12
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Market segmentation based on income earnings will enhance the salesrevenue.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The needs to create time utility and present pap in a form that will enhanceits preservation have led to pap flour gradually becoming an importantprocessed agricultural product.
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Key Findings & Data:Majority of the respondents (62.0%)was female while the average age was 33.7years.
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Conclusion & Impact:Market segmentation based on income earnings will enhance the salesrevenue.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The needs to create time utility and present pap in a form that will enhanceits preservation have led to pap flour gradually becoming an importantprocessed agricultural product. The study showed that among respondents,the awareness on pap flour was high. Majority of the respondents (62.0%)was female while the average age was 33.7years. The respondents’ averagemonthly income was ₦137, 753 and 0.53% of the monthly income was spenton pap flour. The average amount spent on pap flour per month was₦553.50. The study revealed that occupation influenced respondents’perception on pap flour. Household size, monthly income, years of schoolingand marital status were factors that influenced consumers’ choice of papflour. The probability of resident consuming pap flour in the study area was0.83. Market segmentation based on income earnings will enhance the salesrevenue.

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Cite This Article

ADEJUMO, J. A., SOWUNMI, F. A. (2022). Households’ Demand for Pap Flour in Ibadan Metropolis. Alanya Akademik Bakış, Cilt: 4 - Sayı: 1, 25–38. https://ajindex.com/articles/434793

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