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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2018 / Cilt: 6 - Sayı: 2

Scrutinizing Shopper and Retailer Perception on Shopping Destination Image

Dwi SUHARTANTO
Brendan T. CHEN
Carol Y. LU
Ananda Sabil HUSSEIN
Pages
169–187
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The conceptual and managerial implications of these findings are reviewed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper examines the shopping destination image model incorporating three image dimensions, cognitive, affective, and conative, with regards to shoppers and frontline retail employees.
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Key Findings & Data:Furthermore, this study shows that the differences between shoppers and retail employees on the associations among the image dimensions are insignificant.
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Conclusion & Impact:The conceptual and managerial implications of these findings are reviewed.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This paper examines the shopping destination image model incorporating three image dimensions, cognitive, affective, and conative, with regards to shoppers and frontline retail employees. The results verify the relevance of the shopping destination image model to shopper and retail employee sample. The cognitive image and affective image components are important drivers of conative with respect to both shoppers and retail employees. Furthermore, this study shows that the differences between shoppers and retail employees on the associations among the image dimensions are insignificant. The conceptual and managerial implications of these findings are reviewed.

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Cite This Article

SUHARTANTO, D., CHEN, B. T., LU, C. Y., HUSSEIN, A. S. (2022). Scrutinizing Shopper and Retailer Perception on Shopping Destination Image. Advances in Hospitality and Tourism Research (AHTR), Cilt: 6 - Sayı: 2, 169–187. https://ajindex.com/articles/429467

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