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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2026 / Volume: 13 Issue: 2

Enhancing Tourist Loyalty in Predominantly Muslim Destinations: Integrating Religiosity and Sense of Community into the QVSL Model

Dwi Suhartanto(Bandung State Polytechnic)0000-0001-5612-9610
David Dean(Lincoln University)0000-0003-2534-8065
Fatya Alty Amalia(Bandung State Polytechnic)0000-0001-7138-1152
Arasu Raman(INTI International University)0000-0002-8281-3210
Muhamad Nova(Bali State Polytechnic)0000-0002-9023-7612
Pages
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Publication Date
2025-06-12
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

From a managerial perspective, the study recommends that destination managers leverage the benefits of tourists' sense of community and religiosity, in addition to offering a comprehensive quality experience.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study explores the formation of tourist loyalty among visitors to predominantly Muslim destinations by integrating the Quality-Value-Satisfaction-Loyalty (QVSL) chain model with the concepts of religiosity and sense of community.
📊
Key Findings & Data:Data were gathered from 442 inbound Muslim tourists visiting various destinations in Indonesia.
💡
Conclusion & Impact:From a managerial perspective, the study recommends that destination managers leverage the benefits of tourists' sense of community and religiosity, in addition to offering a comprehensive quality experience.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:halal tourism · muslim destination · experience quality

Abstract

This study explores the formation of tourist loyalty among visitors to predominantly Muslim destinations by integrating the Quality-Value-Satisfaction-Loyalty (QVSL) chain model with the concepts of religiosity and sense of community. Data were gathered from 442 inbound Muslim tourists visiting various destinations in Indonesia. Using Partial Least Squares analysis, the study reveals that incorporating religiosity and sense of community into the QVSL chain model enhances predictions of tourist satisfaction and loyalty. The analysis indicates that tourist loyalty and satisfaction are primarily driven by the quality of experiences at attractions and a sense of community. Additionally, religiosity influences tourist loyalty by strengthening their experiences with halal services and products as well as fostering a sense of community. Theoretically, the extended QVSL chain model, which includes religiosity and sense of community, provides new insights into predicting tourist loyalty to predominantly Muslim destinations. From a managerial perspective, the study recommends that destination managers leverage the benefits of tourists' sense of community and religiosity, in addition to offering a comprehensive quality experience.

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Cite This Article

Suhartanto, D., Dean, D., Amalia, F. A., Raman, A., Nova, M. (2025). Enhancing Tourist Loyalty in Predominantly Muslim Destinations: Integrating Religiosity and Sense of Community into the QVSL Model. Advances in Hospitality and Tourism Research (AHTR), Volume: 13 Issue: 2. https://doi.org/10.30519/ahtr.1443746

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