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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2021 / Cilt: 9 - Sayı: 2

Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters

Orhan AKOVA
Ozan ATSIZ
Pages
268–291
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty.
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Key Findings & Data:For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling.
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Conclusion & Impact:The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.

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Cite This Article

AKOVA, O., ATSIZ, O. (2022). Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters. Advances in Hospitality and Tourism Research (AHTR), Cilt: 9 - Sayı: 2, 268–291. https://ajindex.com/articles/429426

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