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Journals / Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2014 / Cilt: 14 - Sayı: 1

SOCIAL MEDIA AND FINANCIAL PERFORMANCE: A RESEARCH ON COMPANIES TRADED IN BORSA İSTANBUL

SOSYAL MEDYA VE FİNANSAL PERFORMANS: BORSA İSTANBUL'DA İŞLEM GÖREN İŞLETMELER ÜZERİNDE BİR ARAŞTIRMA

Halil İbrahim ÖZMEN
Bilge VİLLİ
Pages
269–294
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study, it was determined that Market Value, Net Sales,Net profits and Free Float Rate of the enterprises with social media activitiesstatistically differed from the enterprises without social media activities whencompared to Market Value.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Having emerged as a result of the combination of human sociability and the Internet, social media can create opportunities in different fields for enterprises.
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Key Findings & Data:At this point, social media's potential in the corporate level interaction of the enterprises with their investors and the alternatives of usage in terms of finance are overlooked.
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Conclusion & Impact:As a result of the study, it was determined that Market Value, Net Sales,Net profits and Free Float Rate of the enterprises with social media activitiesstatistically differed from the enterprises without social media activities whencompared to Market Value.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Having emerged as a result of the combination of human sociability and the Internet, social media can create opportunities in different fields for enterprises. Social media is substantially used as customer communication and marketing based in the world of business administration. At this point, social media's potential in the corporate level interaction of the enterprises with their investors and the alternatives of usage in terms of finance are overlooked. From this point forth, the financial performances of the enterprises with and without social media activities which operate in Istanbul Stock Exchange have been analyzed in thisstudy. As a result of the study, it was determined that Market Value, Net Sales,Net profits and Free Float Rate of the enterprises with social media activitiesstatistically differed from the enterprises without social media activities whencompared to Market Value.

Özet

İnsan sosyalliği ile internet birleşiminin sonucu olarak ortaya çıkan sosyal medya, işletmelere farklı alanlarda fırsatlar yaratabilmektedir. İşletmecilik dünyasında sosyal medya, ağırlıklı olarak müşteri iletişimi ve pazarlama temelli kullanılmaktadır. Bu noktada, sosyal medyanın işletmelerin kurumsal düzeyde yatırımcıları ile etkileşim kurmasındaki potansiyeli ve finansman konusundaki kullanım alternatifleri gözden kaçırılmaktadır. Çalışmada, bu hareket noktasından çıkarak, Borsa İstanbul'da faaliyet gösteren işletmelerden sosyal medya etkinliği olan işletmeler ile olmayan işletmelerin finansal performansları analiz edilmiştir. Çalışma sonucunda sosyal medya etkinliği olan işletmelerin olmayan işletmelerden Piyasa Değeri, Net Satışlar, Net kârlar, Fiyat/Kazanç Oranı, Firma Değeri/Net Satışlar ve Halka Açıklık Oranı Piyasa Değerine göre istatistiksel olarak farklılaştığı belirlenmiştir.

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Cite This Article

ÖZMEN, H. İ., VİLLİ, B. (2022). SOCIAL MEDIA AND FINANCIAL PERFORMANCE: A RESEARCH ON COMPANIES TRADED IN BORSA İSTANBUL. Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 14 - Sayı: 1, 269–294. https://ajindex.com/articles/426951

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