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Journals / Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2019 / Cilt: 19 - Sayı: 4

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE

ORGANİK ÜRÜNLERDE TÜKETİCİ TUTUMUNU ETKİLEYEN FAKTÖRLER VE SATIN ALMA TÜRLERİ: GÜMÜŞHANE İLİ ÖRNEĞİ

İbrahim AVCI
Salih YILDIZ
Pages
933–956
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of analysis it was found that while lifestyle and extrinsic attributes have no significant effect on attitude towards organic products, perceived quality, perceived value and past experience have significant and positive effect.

📌 3 Key Takeaways

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Objective & Hypothesis:The aim of this study is to examine the effects of perceived quality, perceived value, extrinsic attributes, past experience and lifestyles on attitude towards organic products and determine whether attitude towards organic products has effect on actual buying behaviour and repurchase intention.
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Key Findings & Data:The survey form which was formed within the framework of the research was applied face to face to 420 consumers living in Gümüşhane province between 24 December 2018 and 7 January 2019. 408 questionnaires were included in the analysis after the elimination of 12 incomplete and incorrectly completed questionnaires.
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Conclusion & Impact:As a result of analysis it was found that while lifestyle and extrinsic attributes have no significant effect on attitude towards organic products, perceived quality, perceived value and past experience have significant and positive effect.
🔬Design:Survey & Empirical Study
📍Scope:2018 Verileri
⚙️Variables:Domain Parameters

Abstract

The aim of this study is to examine the effects of perceived quality, perceived value, extrinsic attributes, past experience and lifestyles on attitude towards organic products and determine whether attitude towards organic products has effect on actual buying behaviour and repurchase intention. The survey form which was formed within the framework of the research was applied face to face to 420 consumers living in Gümüşhane province between 24 December 2018 and 7 January 2019. 408 questionnaires were included in the analysis after the elimination of 12 incomplete and incorrectly completed questionnaires. The data were analyzed by SPSS 21 and AMOS 24. As a result of analysis it was found that while lifestyle and extrinsic attributes have no significant effect on attitude towards organic products, perceived quality, perceived value and past experience have significant and positive effect.

Özet

Bu araştırmanın amacı organik ürünlerin algılanan kalitesi, algılanan değeri vedışsal özellikleri ile tüketicilerin geçmiş deneyimleri ve yaşam biçimlerininorganik ürünlere yönelik tutum üzerine etkisi ve organik ürünlere yöneliktutumun gerçek satın alma davranışı ve tekrar satın alma niyeti üzerinde etkisininolup olmadığını belirlemektir. Araştırma çerçevesinde oluşturulan anket formu24 Aralık 2018 - 7 Ocak 2019 tarihleri aralığında Gümüşhane ilinde yaşayan 420tüketiciye yüzyüze uygulanmıştır. Eksik ve hatalı doldurulan 12 anketinelenmesinden sonra 408 anket analize dahil edilmiştir. Elde edilen veriler SPSS21 ve AMOS 24 ile analiz edilmiştir. Analiz sonucunda tüketicilerin yaşambiçimi ile organik ürünlerin dışsal özelliklerinin organik ürünlere yönelik tutumüzerinde bir anlamlı etkisinin olmadığı, organik ürünlerin algılanan kalitesi,algılanan değeri ve tüketicilerin geçmiş deneyimlerinin organik ürünlere yöneliktutum üzerinde anlamlı ve olumlu etkisinin olduğu belirlenmiştir.

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Cite This Article

AVCI, İ., YILDIZ, S. (2022). FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE. Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 19 - Sayı: 4, 933–956. https://ajindex.com/articles/426711

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