SavedAdd your journal

Journals / Turkish Studies - Economics, Finance, Politics / 2021 / Cilt: 16 - Sayı: 4

A Resarch for the Relationship Between Cyber Risk Perception of Consumers From Different Generations and Online Purchasing Decision

Didem KAYALIDEREDEN
Ali ŞEN
Pages
1333–1359
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study shows the need to increase digital experience and education regarding online purchasing decision.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to examine the cyber security perception of users from the silent gen, baby boomers, generation X, Y and Z who are credible as a customer of financial institutions and have made any financial transactions online (such as bill payment or EFT etc.) at least once, Universe of this research is the consumers of all generations in Turkey who had ever done at least one financial transaction or shopping from the internet.
📊
Key Findings & Data:Due to cost and time constraints, online and printed questionnaires were applied to 411 users in September to November 2019.
💡
Conclusion & Impact:This study shows the need to increase digital experience and education regarding online purchasing decision.
🔬Design:Survey & Empirical Study
📍Scope:2019 Verileri
⚙️Variables:Domain Parameters

Özet

The aim of this study is to examine the cyber security perception of users from the silent gen, baby boomers, generation X, Y and Z who are credible as a customer of financial institutions and have made any financial transactions online (such as bill payment or EFT etc.) at least once, Universe of this research is the consumers of all generations in Turkey who had ever done at least one financial transaction or shopping from the internet. Due to cost and time constraints, online and printed questionnaires were applied to 411 users in September to November 2019. Due to wrong and missing answers 398 of the answers are analyzed with AMOS 23 and SPSS 25. The findings of the study showed that generation works as the mediator factor while using internet and all 5 sub-dimensions of cyber security perception and payment method are interrelated with the online transaction decision. Considering the results of the this research, it is seen that there is a strong and significant relationship between personal cyber security perception and online purchasing decision due to a high determination rate of 88.8% according to the AMOS determination coefficient. This study shows the need to increase digital experience and education regarding online purchasing decision.

🔖

Cite This Article

KAYALIDEREDEN, D., ŞEN, A. (2021). A Resarch for the Relationship Between Cyber Risk Perception of Consumers From Different Generations and Online Purchasing Decision. Turkish Studies - Economics, Finance, Politics, Cilt: 16 - Sayı: 4, 1333–1359. https://ajindex.com/articles/413805

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (9)

  1. Ajzen, I. & Fishbein, M. (1975). Belief, attitude intention and behavior: An introduction to the theory and research. Addison and Wesley Publications. Alemdaroğlu, A. (2020). Çalışanların bı̇lgı̇ güvenlı̇ğı̇ f arkındalığına ı̇lı̇şkı̇n algıları: Bankacılık sektöründe bı̇r araştırma [Yayımlanmamış Yüksek Lisans Tezi]. İstinye Üniversitesi Sosyal Bilimler Enstitüsü. Alkibay, S. & Demirgüneş, K. B. (2016). Evaluating trust and perceived risk dimensions in online clothing shopping. Research Journal of Business and Management (RJMM), 3(2), 157-172. https://doi.org/10.17261/Pressacademia.2016219838
  2. Aysel, A. (2018). Kuşakların tüketim davranışlarında değişim üzerine bir inceleme [Yayımlanmamış Yüksek Lisans Tezi]. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü. Bankalararası Kart Merkezi. (2020, Nisan-Aralık). bkm.com.tr: https://bkm.com.tr/wpcontent/ uploads/2020/01/bkm_mart_2020_verileri.pdf Bauer, R. A. (2001). Consumer behaviour as risk taking. M. J. Baker içinde, Marketing, Critical Perspectives on Business and Management, 13-21.
  3. Bayrakdaroğlu, F., Mertcan, T. & Özkoç, H. (2017). Online karar verme tarzları ölçeğinin Türkçe’ye uyarlanması. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28(1), 158-169. https://doi.org/10.5505/pausbed.2017.25993
  4. Bergeron, J. (2004). Antecedents and consequences of salesperson listening effectiveness in buyerseller relationships. [Doktora tezi]. The John Molson School of Business http://spectrum.library.concordia.ca/8117/1/NQ96966.pdf
  5. Berkup, S. B. (2014). Working with generations X and and Y in generation Z period: Management of different generations in business life. Mediterranean Journal of Social Sciences, 5(19), 218-229. https://doi.org/10.36941/mjss
  6. Campbell, M. & Goldstein, R. (2001). The moderating effect of perceived risk on consumer evaluations. Journal Of Consumer Research, 28(3), 439-449. https://doi.org/10.1086/323731
  7. Cesur, Z., & Tayfur, G. (2015). İnternetten alışveriş davranışında algılanan tüketici riskleri: üniversite öğrencileri üzerine bir araştırma. Electronic Journal of Vocational Colleges, 5(1), 19-33. https://doi.org/10.17339/ejovoc.92103
  8. Chang, M.K. (1998) Predicting unethical behavior: A comparison of the theory of reasoned action and the theory of planned behavior. Journal of Business Ethics, 5(1), 1825–1834. https://doi.org/10.1023/A:1005721401993
  9. Clemes, M. D., Gan, C. & Zhang, J. (2013). An empirical analysis of online shopping adoption in Beijing, China. Journal of Retailing