Journals / Turkish Journal of Pharmaceutical Sciences / 2014 / Cilt: 11 - Sayı: 1

Pharmacy Students’ Perceptions on Pharmaceutical Promotion

Eczacılık Fakültesi Öğrencilerinin İlaç Tanıtımları Hakkındaki Görüşleri

Pages
9–18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The difference between the scale scores of these two groups of students are found to be statistically meaningful (p<0.05).

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The promotional activities of the pharmaceutical industry affect the behaviour of pharmacists.
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Key Findings & Data:The population included 201 pharmacy students.
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Conclusion & Impact:The difference between the scale scores of these two groups of students are found to be statistically meaningful (p<0.05).
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The promotional activities of the pharmaceutical industry affect the behaviour of pharmacists. The aim of this study was to determine the opinions of pharmacy students on pharmaceutical promotions. A cross-sectional study was carried out at Ege University Faculty of Pharmacy. The population included 201 pharmacy students. A self-administered anonymous questionnaire included 15 Likert-type items. The students declared that 73.1% of them participated in company promotional activities. Most of the pharmacy students in the survey believed that company promotions could affect their own attitude to pharmaceuticals as well as influencing other health workers. Whereas 73.1% of the students claim that they attended promotion events, it is established that a significant majority of those think these promotions have an effect on both their and the other health personnel’s attitude towards the drug. It is found that 23.9% of students show among their information sources about the drug as the company supported trainings and pharmaceutical representitives, whereas approximately 30% of those find such firm promotions nonethical. The difference between the scale scores of these two groups of students are found to be statistically meaningful (p<0.05).

Özet

İlaç endüstrisinin ürünlerini tanıtım çalışmaları eczacıların davranışlarını etkileyebilmektedir. Bu araştırma, Eczacılık Fakültesi öğrencilerinin ilaç endüstrisinin tanıtımları hakkındaki görüşlerini belirlemek amacıyla gerçekleştirilmiştir. Kesitsel olan bu çalışma, Ege Üniversitesi Eczacılık Fakültesinde yürütülmüş ve toplam 201 öğrenci katılmıştır. Kendi kendine uygulanan, isimsiz anket, 15 Likert tipi maddeyi içermektedir. Öğrencilerin % 73.1'i firma promosyon aktivitelerine katıldığını belirtirken, önemli bir çoğunluğu firma promosyonlarının hem kendilerinin, hem de diğer sağlık personelinin ilaçla ilgili tutumlarını etkilediklerini düşündükleri saptanmıştır. Öğrencilerinin %23,9'unun ilaç bilgi kaynakları arasında firma destekli eğitimleri ve tıbbi mümessilleri gösterdikleri ve yaklaşık %30'unun ise firma promosyonlarını etik bulmadıkları saptanmıştır. Bu iki grup öğrencilerin ölçek puanları arasındaki fark istatistiksel olarak anlamlı bulunmuştur (p<0,05).

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Cite This Article

MANDIRACIOĞLU, A., KIRAN, B. (2014). Pharmacy Students’ Perceptions on Pharmaceutical Promotion. Turkish Journal of Pharmaceutical Sciences, Cilt: 11 - Sayı: 1, 9–18. https://ajindex.com/articles/404001

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