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Journals / İzmir İktisat Dergisi / 2022 / Cilt: 37 - Sayı: 1

Investigation of the Effects of Advertising on Facebook on Reliability and Informativeness of Advertising

Facebook'ta Verilen Reklamların, Reklam Güvenilirliği ve Bilgilendiriciliği Üzerindeki Etkisinin Araştırılması

Saim Sabah KENDİR
İbrahim AYDIN
İbrahim Atilla KARATAŞ
Bulut DÜLEK
Pages
156–173
Publication Date
2022-03-14
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results, it has been observed that the advertisements on Facebook are not informative and reliable.There was no difference between men and women in attitude towards towards the informativeness of the advertisement and the reliability of the advertisement, and in those with different income levels, there was a difference in the attitude towards towards the informativeness of the advertisement and the reliability of the advertisement.

📌 3 Key Takeaways

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Objective & Hypothesis:The purpose of this study is to investigate the effects of Facebook ads on the attitudes towards the informativeness of the advertisement and the reliability of the advertisement by taking into account different demographic variables.
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Key Findings & Data:The population of the study consists of people who living in Erciş district of Van and its sample consists of 426 people selected by simple random method.
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Conclusion & Impact:According to the results, it has been observed that the advertisements on Facebook are not informative and reliable.There was no difference between men and women in attitude towards towards the informativeness of the advertisement and the reliability of the advertisement, and in those with different income levels, there was a difference in the attitude towards towards the informativeness of the advertisement and the reliability of the advertisement.
🔬Design:Survey & Empirical Study
📍Scope:2019 Verileri
⚙️Variables:Facebook Reklamları · Reklamın Güvenilirliği · Reklamın Bilgilendiriciliği

Abstract

The purpose of this study is to investigate the effects of Facebook ads on the attitudes towards the informativeness of the advertisement and the reliability of the advertisement by taking into account different demographic variables. The population of the study consists of people who living in Erciş district of Van and its sample consists of 426 people selected by simple random method. Study data were collected through face-to-face surveys in October and November 2019. The dependent variables are the informativeness of the advertisement and the reliability of the advertisement while the independent variables of the study are gender, age, education level and income. According to the results, it has been observed that the advertisements on Facebook are not informative and reliable.There was no difference between men and women in attitude towards towards the informativeness of the advertisement and the reliability of the advertisement, and in those with different income levels, there was a difference in the attitude towards towards the informativeness of the advertisement and the reliability of the advertisement. One sample t test, one-way multivariate analysis of variance and one-factor analysis of variance were used for the analysis of the data obtained. The scales used for the study were taken from a study suitable for the purpose of the study and used after adaptation.

Özet

Bu çalışmanın başlıca amacı Facebook’ta verilen reklamların, reklam güvenilirliği ve bilgilendiriciliği üzerindeki etkilerini farklı demografik değişkenleri de göz önünde bulundurarak araştırmaktır. Çalışmanın evreni Van’ın Erciş ilçesinde yaşayanlardır. Örneklem ise basit seçkisiz yöntem ile ulaşılan 426 kişidir. Çalışma verileri 2019’un ekim ve kasım aylarında yüz yüze anket yoluyla toplanmıştır. Çalışmanın bağımlı değişkenleri Facebook’ta verilen reklamların güvenilirliği (FRG) ve bilgilendiriciliği (FRB) iken bağımsız değişkenleri cinsiyet, eğitim durumu, yaş ve elde edilen gelirdir. Elde edilen sonuçlara göre Facebook’ta verilen reklamların bilgilendirici ve güvenilir olmadığı görülmüştür. Kadınlar ve erkekler arasında Facebook’ta verilen reklamların güvenilirliği ve bilgilendiriciliğine yönelik tutumda bir farklılığa rastlanmamış, farklı gelir düzeylerine sahip olanlarda ise Facebook’ta verilen reklamların güvenilirliği ve bilgilendiriciliğine yönelik tutuma olan etkisinde farklılığın olduğu görülmüştür. Elde edilen verilerin analizi için tek örneklem t testi, tek yönlü çok değişkenli varyans analizi ve tek faktörlü varyans analizi kullanılmıştır. Çalışmada kullanılan ölçekler, bu amaca uygun bir çalışmadan alınıp, uyarlama yapılarak kullanılmıştır.

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Cite This Article

KENDİR, S. S., AYDIN, İ., KARATAŞ, İ. A., DÜLEK, B. (2022). Investigation of the Effects of Advertising on Facebook on Reliability and Informativeness of Advertising. İzmir İktisat Dergisi, Cilt: 37 - Sayı: 1, 156–173. https://ajindex.com/articles/373113

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