Journals / Öneri Dergisi / 1996 / Cilt: 1 - Sayı: 5

KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ

Pages
31–34
Publication Date
1996-06-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.
📊
Key Findings & Data:Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.
💡
Conclusion & Impact:Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Marka İmajı · Marka İmaj Stratejisi · Kültür ve Sosyo Ekonomik Faktörler

Özet

Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.

🔖

Cite This Article

TOPKARA, A. U. (1996). KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ. Öneri Dergisi, Cilt: 1 - Sayı: 5, 31–34. https://ajindex.com/articles/36564

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References (7)

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