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Journals / Öneri Dergisi / 1997 / Cilt: 1 - Sayı: 6

ULUSLARARASI PAZARLAMADA KULLANILAN ÜLKE RİSKİ ANALİZİ METOTLARINA AİT BİR İNCELEME VE DEĞERLENDİRME

Aypar USLU
Pages
75–81
Publication Date
1997-01-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Tlıis conceptual study, on the other hand contributes as to be a general information which constitute major "country risk" models.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this particular study, country risk methods used in the International marketing arena are taken into consideration.
📊
Key Findings & Data:Hence, the conceptual definition of "risk" is first given.
💡
Conclusion & Impact:Tlıis conceptual study, on the other hand contributes as to be a general information which constitute major "country risk" models.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Uluslararası Pazarlama · Ülke Riski Analizi · Ülke Riski Analizi Modelleri

Özet

In this particular study, country risk methods used in the International marketing arena are taken into consideration. Hence, the conceptual definition of "risk" is first given. Then, the development of the "country-risk" concept is examined The criteria which are essential to propose "country- risk" are provided in more detail. In this context, types of "risk" concepts are briefly discussed and models used to analyze "country-risk" are summarized. Models including S.J.Rundt Model, Politıcal Risk Services Model, International Country-Risk Guide Model, Euromoney Method, (mm-Test) Model The "Manager-Magazine" Country Test and others are defined conceptually. Tlıis conceptual study, on the other hand contributes as to be a general information which constitute major "country risk" models.

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Cite This Article

USLU, A. (1997). ULUSLARARASI PAZARLAMADA KULLANILAN ÜLKE RİSKİ ANALİZİ METOTLARINA AİT BİR İNCELEME VE DEĞERLENDİRME. Öneri Dergisi, Cilt: 1 - Sayı: 6, 75–81. https://ajindex.com/articles/36527

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References (11)

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