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Journals / Öneri Dergisi / 1998 / Cilt: 2 - Sayı: 9

PAZARLAMA YÖNETİMİNDE YENİ BİR YAKLAŞIM: FRANCHISING

Birdoğan BAKİ
Pages
303–310
Publication Date
1998-01-20
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The aim of the article is to introduce franchising to investigate its development in Turkey and in World and also to point oııt its advantages and disadvantages to both sides (Franchisee and Franchisor).

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Franchising is a clistribution system which supports an effective communication of products or Services from procuder to consumer.
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Key Findings & Data:Franchising is a clistribution system which supports an effective communication of products or Services from procuder to consumer.
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Conclusion & Impact:The aim of the article is to introduce franchising to investigate its development in Turkey and in World and also to point oııt its advantages and disadvantages to both sides (Franchisee and Franchisor).
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Pazarlama yönetimi · Franchising

Özet

Franchising is a clistribution system which supports an effective communication of products or Services from procuder to consumer. The aim of the article is to introduce franchising to investigate its development in Turkey and in World and also to point oııt its advantages and disadvantages to both sides (Franchisee and Franchisor).

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Cite This Article

BAKİ, B. (1998). PAZARLAMA YÖNETİMİNDE YENİ BİR YAKLAŞIM: FRANCHISING. Öneri Dergisi, Cilt: 2 - Sayı: 9, 303–310. https://ajindex.com/articles/36478

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References (1)

  1. PAKSOY, Serdar: “Hukuki Yönüyle Franchising”, DünyaGazetesi, 27 Ekim 1992. (2) - RENKLİ, Önder: İngilizce-Türkçe English Leamer’s Dictionary, Metro Kitap Yayın Pazarlama A.Ş., 1989, İstanbul. (3) - FRANCHİSİNG SEMİNERİ-4, 1996; İstanbul. (4) -ARSLAN,İ.Kahraman: “İşletme ve Pazarlama Yönetiminde Yeni Bir Sistem: Franchising”,Verimlilik Dergisi, MPM Yayım, Ocak 1996, İstanbul. (5) - BERGER, Paul D-DANT, Rajiv P.: “Modelling Cooperative Advertisiııg Decisions In, Franchising”, Journal of The Operational Research Society, 1996. (6) - KARATEPE, Osman: “ Etkin Bir Pazarlama Yöntemi Olan Franchising Sisteminin Hizmet Pazarlaması Sorunlarına Getirdiği Altemetif Çözümler”, Y. Lisans Tezi, 1997, Ankara. (7) - CANITEZ, Murat: “Etkin Bir Global Pazarlama Stratejisi: Franchising”, Pazarlama Dünyası, Eylül/Ekim 1997. (8)- GÜRZUMAR, Osman: “Rights and Lıabilities Arranged By The Franchise Agreemet”, Franchise Magazin, Kasım-Aralık 1997. (9)- DOĞAN, Novan: “Franchising Bayilik Değildir”, Dünya Gazetesi, 25 Mart 1994. (10)- SUBLETTE, Gueıı: “ Ho\v To Make U.S. Franchis System Work For You”, Guıde To Franchising, 1994. (11)- UNÜSAN, Çağatay: “Türkiyede Franchisiııgin Gelişimi ve Ülkemiz Kalkınması İçin Önemi”, Pazarlama Dünyası, Mart-Nisan 1993.