Journals / Öneri Dergisi / 2002 / Cilt: 5 - Sayı: 17

SOSYAL PAZARLAMA ÇERÇEVESİNDE TÜRKİYE’DEKİ AIDS’LE MÜCADELE KONULU REKLAMLARIN İÇERİK ANALİZİ

Pages
93–98
Publication Date
2002-01-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:AIDS is a serious disease which causes increasing amount of victims day by day.
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Key Findings & Data:Firms realising this fact, are implementing social campaigns to make people more conscious against this fatal disease.
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Conclusion & Impact:But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Sosyal pazarlama · AIDS'le mücadele konulu reklamlar · Reklam

Özet

AIDS is a serious disease which causes increasing amount of victims day by day. Firms realising this fact, are implementing social campaigns to make people more conscious against this fatal disease. But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.

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Cite This Article

TIĞLI, M., GÜNAYDIN, H. (2002). SOSYAL PAZARLAMA ÇERÇEVESİNDE TÜRKİYE’DEKİ AIDS’LE MÜCADELE KONULU REKLAMLARIN İÇERİK ANALİZİ. Öneri Dergisi, Cilt: 5 - Sayı: 17, 93–98. https://ajindex.com/articles/36206

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References (7)

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  6. KOTLER, Philip; ROBERTO, Eduardo L., Social Marketing: Strategies for Changing Public Behavior, 1989, The Free Press, USA
  7. MARTENSON, Rita, "Advertising Strategies and Information Content in American and Swedish Advertising", International Journal of Advertising, 1987, 6, ss.133-144.