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Journals / Business and Management Studies: An International Journal / 2017 / Cilt: 5 - Sayı: 4

THE EFFECTS OF INTERNAL MARKETING ON ORGANIZATIONAL TRUST: A RESEARCH IN HOTEL INDUSTRY

İÇSEL PAZARLAMANIN ÖRGÜTSEL GÜVEN ÜZERİNDEKİ ETKİLERİ: OTEL İŞLETMELERİNDE BİR ARAŞTIRMA

Naciye KUTAY
Pınar MUTLU TURAN
MUSTAFA KESEN
Pages
23–38
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Despite some limitations, the research findings are consid ered to present some important assistance to the managers, employees and researchers

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine how internal mark eting would affect trust in the organization and trust in the executive dimensions of organizational trust.
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Key Findings & Data:For this purpose, a survey application was carried out on 148 employees of 7 hotels in total.
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Conclusion & Impact:Despite some limitations, the research findings are consid ered to present some important assistance to the managers, employees and researchers
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The aim of this study is to determine how internal mark eting would affect trust in the organization and trust in the executive dimensions of organizational trust. The study population consists of employees work ing in hotels operating in the town of Kuşadası in the province of Aydın, one of the oldest touristic regions of Turkey. For this purpose, a survey application was carried out on 148 employees of 7 hotels in total. The acquired survey data was evaluated via confirmatory factor analyses, reliability an alyses, correlation analyses and regression analyses. According to the findings obtained from the research, internal mark eting affects trust in the manager and trust in the organization positively. Despite some limitations, the research findings are consid ered to present some important assistance to the managers, employees and researchers

Özet

Bu çalışmanın amacı içsel pazarlamanın örgütsel güvenin örgüte güven ve yöneticiye güven boyutlarını nasıl etkilediğini belirlemektir. Araştırma evrenini Türkiye'nin turistik bölgelerinden Aydın ilindeki Kuşadası ilçesinde faaliyet gösteren otellerin çalışanları oluşturmaktadır. Bu amaçla 7 otelin toplamda 148 çalışanı üzerinde anket uygulaması yapılmıştır. Elde edilen anket verileri doğrulayıcı faktör analizleri, güvenirlik analizleri, korelasyon analizi ve regresyon analizleri aracılığı ile değerlendirilmiştir. Araştırmadan elde edilen bulgulara göre içsel pazarlama yöneticiye güveni ve örgüte güveni pozitif yönde etkilemektedir. Araştırma bulgularının, bazı sınırlılıklara rağmen yöneticilere, çalışanlara ve araştırmacılara önemli ipuçları sunacağı düşünülmektedir

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Cite This Article

KUTAY, N., TURAN, P. M., KESEN, M. (2017). THE EFFECTS OF INTERNAL MARKETING ON ORGANIZATIONAL TRUST: A RESEARCH IN HOTEL INDUSTRY. Business and Management Studies: An International Journal, Cilt: 5 - Sayı: 4, 23–38. https://ajindex.com/articles/351989

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