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Journals / İzmir İktisat Dergisi / 2005 / Cilt: 20 Sayı: 2

KONFEKSİYON SEKTÖRÜNDE MÜŞTERİ SADAKATİNE ETKİ EDEN FAKTÖRLER

HÜSEYİN SABRİ KURTULDU
Pages
109–121
Publication Date
2016-07-25
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The questionnaire results are being analyzed by spearman coorelation test, kruskal-wallis test and mann whitney-u test.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to study the parameters effecting customer loyalty in ready-made clothes sector, to determine customer’s view in these parameters regarding demographics and behaviroal differences in individual base, and to identify the factors effecting customer’s loyalty in the sector.
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Key Findings & Data:For this purpose, a face to face questionnaire including 400 test subject and different age, income, occupation, marital status,education level and sex grups is being applied.
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Conclusion & Impact:The questionnaire results are being analyzed by spearman coorelation test, kruskal-wallis test and mann whitney-u test.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Müşteri sadakati · demografik ve davranışsal değişkenler · Customer’s loyalty

Abstract

This study aims to study the parameters effecting customer loyalty in ready-made clothes sector, to determine customer’s view in these parameters regarding demographics and behaviroal differences in individual base, and to identify the factors effecting customer’s loyalty in the sector. For this purpose, a face to face questionnaire including 400 test subject and different age, income, occupation, marital status,education level and sex grups is being applied. The questionnaire results are being analyzed by spearman coorelation test, kruskal-wallis test and mann whitney-u test.

Özet

Bu çalışma, konfeksiyon sektöründe müşteri sadakatini etkileyen faktörleri, kişisel bazda demografik ve davranışsal farklılıklarla ilgili bu faktörler üzerinde müşteri görüşlerini ve sektörle ilgili müşteri sadakati algılamasını ortaya koymayı amaçlamaktadır. Bu amaçla, farklı yaş, gelir, meslek, medeni durum, eğitim düzeyi ve cinsiyete mensup 400 kişiyle yüz yüze anket yapılmıştır. Anket sonuçları spearman korelasyon, kruskal-wallis ve mann whitney-u testleri ile analiz edilmiştir.

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Cite This Article

KURTULDU, H. S. (2016). KONFEKSİYON SEKTÖRÜNDE MÜŞTERİ SADAKATİNE ETKİ EDEN FAKTÖRLER. İzmir İktisat Dergisi, Cilt: 20 Sayı: 2, 109–121. https://ajindex.com/articles/30217

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