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Journals / Pazarlama ve Pazarlama Araştırmaları Dergisi / 2021 / Cilt: 14 - Sayı: 1

A Research on Determining the Relationship Between Consumers’ Purchasing Styles and Their Religious Orientations

Ferdi AKBIYIK
Pages
31–59
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study was conducted in Isparta and Burdur sample cities to determine the relationship between consumers’ purchasing styles and their religious orientations.
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Key Findings & Data:The data were analyzed by using statistical tests including “Reliability,” “Factor Analysis,” and “Correlation Analysis” with the SPSS 20 package program.
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Conclusion & Impact:Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Purchasing style · consumer · consumer behaviour

Abstract

This study was conducted in Isparta and Burdur sample cities to determine the relationship between consumers’ purchasing styles and their religious orientations. The data were analyzed by using statistical tests including “Reliability,” “Factor Analysis,” and “Correlation Analysis” with the SPSS 20 package program. The nine factors that emerged from factor analysis of items related to consumers’ purchasing styles were named as “Brand Conscious”, “Perfectionist,” “Confused,” “Fashion Conscious,” “Pleasure Conscious,” “Brand Loyalty,” “Unplanned,” “Careful” and “Innovative.” The four factors that emerged from factor analysis of items related to religious orientations of consumers were named as “Intrinsic Religious Orientation,” “Religious Interest,” “Religion and Prayer,” and “Liberalism.” In the study, a positive, significant, and very weak relationship was observed between participants’ purchasing styles and their religious orientation dimensions. Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.

Özet

This study was conducted in Isparta and Burdur sample cities to determine the relationship between consumers’ purchasing styles and their religious orientations. The data were analyzed by using statistical tests including “Reliability,” “Factor Analysis,” and “Correlation Analysis” with the SPSS 20 package program. The nine factors that emerged from factor analysis of items related to consumers’ purchasing styles were named as “Brand Conscious”, “Perfectionist,” “Confused,” “Fashion Conscious,” “Pleasure Conscious,” “Brand Loyalty,” “Unplanned,” “Careful” and “Innovative.” The four factors that emerged from factor analysis of items related to religious orientations of consumers were named as “Intrinsic Religious Orientation,” “Religious Interest,” “Religion and Prayer,” and “Liberalism.” In the study, a positive, significant, and very weak relationship was observed between participants’ purchasing styles and their religious orientation dimensions. Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.

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Cite This Article

AKBIYIK, F. (2021). A Research on Determining the Relationship Between Consumers’ Purchasing Styles and Their Religious Orientations. Pazarlama ve Pazarlama Araştırmaları Dergisi, Cilt: 14 - Sayı: 1, 31–59. https://ajindex.com/articles/285709

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