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Journals / İşletme Araştırmaları Dergisi / 2015 / Cilt: 7 - Sayı: 3

The Role of Rhetorical Strategies On The Process Of Institutionalization: A Qualitative Analysis Of Insurance Industry In Turkey

Kurumsallaşma Sürecinde Retorik Stratejilerinin Rolü: Türkiye'de Sigortacılık Sektörünün Kurumsallaşması Üzerine Niteliksel Bir Analiz

Mustafa GÖKOĞLU
ERDEM KIRKBEŞOĞLU
ŞULE TUZLUKAYA
Pages
261–282
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In accordance with the idea that different strategies might be dominant in different contexts, the findings put forth as a result of the study indicated that the institutionalization process in insurance sector followed the order of Pathos, Ethos and Logos strategies.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to examine the role and effectiveness of rhetorical strategies in the process of institutionalization.
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Key Findings & Data:Rhetorical strategies present continuity with regard to institutionalization of certain social phenomena in society and are classified as Pathos, Logos and Ethos (Aristotle 1991).
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Conclusion & Impact:In accordance with the idea that different strategies might be dominant in different contexts, the findings put forth as a result of the study indicated that the institutionalization process in insurance sector followed the order of Pathos, Ethos and Logos strategies.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this study is to examine the role and effectiveness of rhetorical strategies in the process of institutionalization. Rhetorical strategies present continuity with regard to institutionalization of certain social phenomena in society and are classified as Pathos, Logos and Ethos (Aristotle 1991). When considered from this point of view, institutional actors representing the important sections of the society produce effective texts through the discourse they use and ensure dissemination of the ideas regarding social phenomena they defend. In the study, insurance industry was taken into the scope of research to present in company with which rhetorical strategies institutionalization takes place. In accordance with the idea that different strategies might be dominant in different contexts, the findings put forth as a result of the study indicated that the institutionalization process in insurance sector followed the order of Pathos, Ethos and Logos strategies.

Özet

Bu çalışmanın amacı, retorik stratejilerinin kurumsallaşma sürecindeki rolünü ve etkinliğini sınamaktır. Retorik stratejileri belirli sosyal olguların toplum içerisinde kurumsallaşması açısından bir süreklilik sergilemekte ve Pathos, Logos ve Ethos şeklinde sınıflandırılmaktadır (Aristotle, 1991). Bu açıdan bakıldığında toplumun önemli kesimlerini temsil eden kurumsal aktörler kullandıkları söylem yoluyla etkili metinler üretmekte ve savundukları sosyal olgulara dair düşüncelerin yayılımını sağlamaktadırlar. Çalışmada kurumsallaşmanın hangi retoriksel stratejiler eşliğinde gerçekleştiğini sınamak adına sigorta endüstrisi araştırma kapsamına alınmıştır. Farklı bağlamlarda farklı retoriklerin daha baskın olabileceği düşüncesine uygun olarak, çalışma sonucu ortaya konan bulgular, Türkiye'de sigortacılık sektöründeki kurumsallaşma sürecinin Pathos, Ethos ve Logos stratejileri şeklinde ardışık bir sıralamayı izlediğine işaret etmiştir

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Cite This Article

GÖKOĞLU, M., KIRKBEŞOĞLU, E., TUZLUKAYA, Ş. (2015). The Role of Rhetorical Strategies On The Process Of Institutionalization: A Qualitative Analysis Of Insurance Industry In Turkey. İşletme Araştırmaları Dergisi, Cilt: 7 - Sayı: 3, 261–282. https://ajindex.com/articles/269133

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