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Journals / Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi / 2018 / Cilt: 6 - Sayı: 2

REPRESENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN TURKISH NEWSPAPERS

TÜRK YAZILI BASININDA KURUMSAL SOSYAL SORUMLULUĞUN TEMSİLİ

Huriye TOKER
Merba TAT
Pages
899–928
Publication Date
2018-09-29
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

We conducted qualitative and quantitative content analysis of the 2015 news coverage of leading mainstream Turkish newspaper, namely Hürriyet.

📌 3 Key Takeaways

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Objective & Hypothesis:The new world order which companies and any kind of organizations face today need both well informed audience, initiative taker companies through corporate social responsibility projects and programmes, and ambitious media who create a healthy public sphere with their news content on corporate social responsibility (CSR).
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Key Findings & Data:Corporate social responsibility is among the topics which receive media attention in the last two decades.
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Conclusion & Impact:We conducted qualitative and quantitative content analysis of the 2015 news coverage of leading mainstream Turkish newspaper, namely Hürriyet.
🔬Design:Research Article
📍Scope:2015 Verileri
⚙️Variables:Sosyal sorumluluk · kurumsal sosyal sorumluluk · medyada kurumsal sosyal sorumluluğun temsili

Abstract

The new world order which companies and any kind of organizations face today need both well informed audience, initiative taker companies through corporate social responsibility projects and programmes, and ambitious media who create a healthy public sphere with their news content on corporate social responsibility (CSR). Corporate social responsibility is among the topics which receive media attention in the last two decades. However the raising media interest is the statistical finding, it is quite difficult to differentiate the percentage of qenuine news coverage by the journalists or the news or advertorials which refer to the brand PR or corporate advertising. The aim of this study is to monitor the Turkish media and its CSR coverage. The intention is to analyse the CSR related news content of Turkish press and make some comparisons and generalizations about representation of the CSR in the news articles. We conducted qualitative and quantitative content analysis of the 2015 news coverage of leading mainstream Turkish newspaper, namely Hürriyet.

Özet

Günümüz işletmeleri varlıklarını yeni bir dünya düzeninde sürdürmektedir. Bu düzen, bir işletmenin paydaşlarını faaliyetleri hakkında etkili bir şekilde bilgilendirmesini, kurumsal sosyal sorumluluk (KSS) proje ve programlarının yaşama geçirilmesini ve medyanın da KSS üzerine haber içeriği üreterek sağlıklı bir kamusal alanın oluşumuna aracılık etmesini gerekli kılmaktadır. İstatiksel verilere göre, KSS son yirmi yıldır medya kuruluşlarının dikkatini çeken konular arasındadır. Medyanın konuya olan ilgisi açık bir gerçek olmakla birlikte, gazetecilerin ürettiği özgün içerikle duyurum ya da kurumsal reklam amaçlı içeriği ve oranlarını belirlemek güçtür. Bu çalışmada, Türk medyasının KSS odaklı haber içeriğini analiz etme amacıyla haber metinleri incelenmekte, birbiriyle karşılaştırılmakta ve elde edilen verilerden hareketle KSS’nin medyadaki temsiliyle ilgili genellemelere gidilmektedir. Araştırmada, Türkiye’nin önde gelen ana akım gazetelerinden Hürriyet, referans gazetesi olarak seçilmiş, gazetenin 2015 yılına ait KSS haberleri niceliksel ve niteliksel olarak analiz edilmiştir.

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Cite This Article

TOKER, H., TAT, M. (2018). REPRESENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN TURKISH NEWSPAPERS. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, Cilt: 6 - Sayı: 2, 899–928. https://ajindex.com/articles/228200

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