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Journals / Finans Politik ve Ekonomik Yorumlar Dergisi / 2010 / Cilt: 47 - Sayı: 540

Short and Long Term Effects of Marketing Operations on Firm Value in ISE Listed Firms

Pazarlama Faaliyetlerinin Firma Değerine Kısa ve Uzun Dönem Etkilerinin İncelenmesi: İMKB Örneği

ENDER COŞKUN
DÜNDAR KÖK
ATİLLA YÜCEL
Pages
67–76
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As the research method of the study, OLS is preferred and Fixed Effects Model is considered in model specifications.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this paper panel data set including annual data of 99 ISE firms operating in the period of 1996-2005 is used as a sample to show the short and the long term effects of marketing operations on firm value.
📊
Key Findings & Data:In this paper panel data set including annual data of 99 ISE firms operating in the period of 1996-2005 is used as a sample to show the short and the long term effects of marketing operations on firm value.
💡
Conclusion & Impact:As the research method of the study, OLS is preferred and Fixed Effects Model is considered in model specifications.
🔬Design:Modeling & Simulation
📍Scope:2005 Verileri
⚙️Variables:Domain Parameters

Abstract

In this paper panel data set including annual data of 99 ISE firms operating in the period of 1996-2005 is used as a sample to show the short and the long term effects of marketing operations on firm value. As the research method of the study, OLS is preferred and Fixed Effects Model is considered in model specifications.

Özet

Firmalarin pazarlama faaliyetlerinin firma değerine kisa ve uzun dönemde etkisinin araştirildiği bu çalişmada, örneklem olarak 1996-2005 döneminde İMKB'de faaliyet gösteren 99 firmanin yillik verilerinden oluşan panel veri seti kullanilmiştir. Araştirma metodu olarak En Küçük Kareler Yönteminin benimsendiği çalişmada, oluşturulan model spesifikasyonlarinda Sabit Etkiler Modeli dikkate alinmiştir.

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Cite This Article

COŞKUN, E., KÖK, D., YÜCEL, A. (2010). Short and Long Term Effects of Marketing Operations on Firm Value in ISE Listed Firms. Finans Politik ve Ekonomik Yorumlar Dergisi, Cilt: 47 - Sayı: 540, 67–76. https://ajindex.com/articles/224139

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