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Journals / Journal of Tourism and Gastronomy Studies / 2018 / Cilt: 6 - Sayı: 4

The Impact of Menu Informations on Behavioral Intention of Customers in Restaurants

Restoranlarda Menü Bilgilerinin Tüketicilerin Davranışsal Niyeti Üzerine Etkisi

Burçin CEVDET ÇETİNSÖZA
Aylin Sinem POLAT
Pages
3–20
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study, it has been determined that the information on the menu card had a significant positive influence on the behavioral intentions of the participants on a very insignificant level.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of the study was to determine the effect of menu information on the behavioral intentions of consumers in restaurants.
📊
Key Findings & Data:The study was carried out in June - August 2018 with a sample method of 395 people.
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Conclusion & Impact:As a result of the study, it has been determined that the information on the menu card had a significant positive influence on the behavioral intentions of the participants on a very insignificant level.
🔬Design:Research Article
📍Scope:2018 Verileri
⚙️Variables:Domain Parameters

Abstract

The aim of the study was to determine the effect of menu information on the behavioral intentions of consumers in restaurants. The population of the study consists of academic and administrative staff of Mersin University. The study was carried out in June - August 2018 with a sample method of 395 people. In addition to descriptive statistical data, exploratory factor analysis, correlation and simple linear regression analyzes were applied to the data collected in the study. As a result of the study, it has been determined that the information on the menu card had a significant positive influence on the behavioral intentions of the participants on a very insignificant level.

Özet

Araştırmanın amacı restoranlarda menü bilgilerinin tüketicilerin davranışsal niyetleri üzerine etkisini belirlemektir. Araştırmanın evrenini Mersin Üniversitesi akademik ve idari personeli oluşturmaktadır. Araştırma 2018 yılının Haziran - Ağustos aylarında kolayda örneklem yöntemi ile 395 kişiye uygulanmıştır. Araştırmada toplanılan verilerin analizleri için betimleyici istatistik verilerinin yanında açımlayıcı faktör analizi, korelasyon ve basit doğrusal regresyon analizleri uygulanmıştır. Araştırma sonucunda menü kartı bilgilerinin pozitif yönde ancak çok zayıf düzeyde anlamlı olarak katılımcıların davranışsal niyetlerini etkilediği belirlenmiştir.

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Cite This Article

ÇETİNSÖZA, B. C., POLAT, A. S. (2018). The Impact of Menu Informations on Behavioral Intention of Customers in Restaurants. Journal of Tourism and Gastronomy Studies, Cilt: 6 - Sayı: 4, 3–20. https://ajindex.com/articles/219808

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