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Journals / Anatolia: Turizm Araştırmaları Dergisi / 2026 / Sayı: 1

Anthropomorphic Service Robots in the Tourism Industry: An Evaluation and Recommendations

Turizm Sektöründe Antropomorfik Hizmet Robotları: Bir Değerlendirme ve Öneriler

Zeynep Utkan(AFYON KOCATEPE ÜNİVERSİTESİ)0000-0003-1377-7452
Ahmet Baytok(Afyon Kocatepe Üniversitesi)0000-0002-5826-7694
Pages
252–256
Publication Date
2026-03-17
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The aim of this study is to explore the scope, role, and consequences of anthropomorphic features in service robots by utilizing Human-Robot Interaction and the Uncanny Valley Theory, revealing the mechanisms through which anthropomorphic robots shape employee and customer experiences, and to provide theoretical and practical insights for designing and managing effec￾tive human-robot collaboration in the tourism sector.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:With the impact of developments in robotics and artificial intelligence (AI), the use of anthropomorphic robots in the tourism sector is rapidly becoming widespread.
📊
Key Findings & Data:With the impact of developments in robotics and artificial intelligence (AI), the use of anthropomorphic robots in the tourism sector is rapidly becoming widespread.
💡
Conclusion & Impact:The aim of this study is to explore the scope, role, and consequences of anthropomorphic features in service robots by utilizing Human-Robot Interaction and the Uncanny Valley Theory, revealing the mechanisms through which anthropomorphic robots shape employee and customer experiences, and to provide theoretical and practical insights for designing and managing effec￾tive human-robot collaboration in the tourism sector.
🔬Design:Editöre Mektup
📍Scope:Comprehensive Sample
⚙️Variables:Antropomorfizm · Hizmet robotları · İnsan–robot etkileşimi

Abstract

With the impact of developments in robotics and artificial intelligence (AI), the use of anthropomorphic robots in the tourism sector is rapidly becoming widespread. The aim of this study is to explore the scope, role, and consequences of anthropomorphic features in service robots by utilizing Human-Robot Interaction and the Uncanny Valley Theory, revealing the mechanisms through which anthropomorphic robots shape employee and customer experiences, and to provide theoretical and practical insights for designing and managing effec￾tive human-robot collaboration in the tourism sector.

Özet

Robotik ve yapay zekâ (YZ) alanındaki gelişmelerin etkisiyle, turizm sektöründe antropomorfik robotların kullanımı hızla yaygınlaşmaktadır. Bu çalışmanın amacı İnsan-Robot Etkileşimi ve Tekinsiz Vadi Teorisi’nden yararlanarak hizmet robotlarında antropomorfik özelliklerin kapsamını, rolünü ve sonuçlarını keşfetmek için antropomorfik robotların çalışan ve müşteri deneyimlerini hangi mekanizmalar aracılığıyla şekillendirdiğini ortaya koyarak, turizm sektöründe etkili insan–robot iş birliğini tasarlama ve yönetme konusunda teorik ve pratik çıkarımlar sunmaktır.

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Cite This Article

Utkan, Z., Baytok, A. (2026). Anthropomorphic Service Robots in the Tourism Industry: An Evaluation and Recommendations. Anatolia: Turizm Araştırmaları Dergisi, Sayı: 1, 252–256. https://doi.org/10.17123/atad.1911783

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