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Journals / Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty / 2026 / Volume: 11 Issue: 2

Could the Next Platform be the Transformational Platform and Tourism? A Platform Based Expansion Model in the Context of Global Sustainable Tourism

Zeki Akıncı(AKDENIZ UNIVERSITY, FACULTY OF TOURISM, DEPARTMENT OF TOURISM, DEPARTMENT OF TOURISM MANAGEMENT - TOURISM ADMINISTRATION)0000-0001-8643-3429
Gülseren Yurcu(AKDENIZ UNIVERSITY, FACULTY OF TOURISM, DEPARTMENT OF RECREATION MANAGEMENT, RECREATION MANAGEMENT PR.)0000-0002-6735-0430
Dilara Bahtiyar Sarı(GAZIANTEP UNIVERSITY, TOURISM AND HOTEL MANAGEMENT VOCATIONAL SCHOOL, DEPARTMENT OF HOTEL, RESTAURANT AND CATERING SERVICES, HOSPITALITY SERVICES PR. (EVENING EDUCATION))0000-0002-0645-0585
Ayşe Himmetoğlu(AKDENIZ UNIVERSITY, FACULTY OF COMMUNICATION, DEPARTMENT OF PUBLIC RELATIONS AND PROMOTION, DEPARTMENT OF PUBLIC RELATIONS)0000-0002-2132-9898
Pages
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Publication Date
2024-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In addition, this model deals with the development and change processes of global tourism, which is affected by positive and negative developments, and proposes a transformational tourism platform model that provides significant contributions to both the demand side (tourists) and the supply side (tourism industry).

📌 3 Key Takeaways

🎯
Objective & Hypothesis:After the Second World War, the tourism industry started to turn into a global phenomenon with the development of the economy and globalization since 1950.
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Key Findings & Data:The restoration of peace and stability in most of the post-war world, emergence of a strong middle class as a result of global financing and economic support, increased tendency to travel, use of idle large-capacity warplanes for civilian purposes are among the important factors ensuring the development and expansion of tourism.
💡
Conclusion & Impact:In addition, this model deals with the development and change processes of global tourism, which is affected by positive and negative developments, and proposes a transformational tourism platform model that provides significant contributions to both the demand side (tourists) and the supply side (tourism industry).
🔬Design:Modeling & Simulation
📍Scope:2020 Verileri
⚙️Variables:Platform Based Model · Geographical Expension Model · Sustainable Tourism

Abstract

After the Second World War, the tourism industry started to turn into a global phenomenon with the development of the economy and globalization since 1950. The restoration of peace and stability in most of the post-war world, emergence of a strong middle class as a result of global financing and economic support, increased tendency to travel, use of idle large-capacity warplanes for civilian purposes are among the important factors ensuring the development and expansion of tourism. Moreover, decrease in long-distance transportation and travel costs, as well as technological development made significant contributions to facilitating access to larger markets, wider geographies, and destinations. In terms of sustainable tourism from 1950 to 2020, the global tourism activity, which caused problems due to conscious and / or unconsciously implemented tourism policies, led to an uncontrollable tourism mobility and geographical expansion with an increasing momentum. In the context of sustainable tourism, this model first analyzes the platform-based model and the geographical expansion model separately, and then synthesizes both models as a mixed model. In addition, this model deals with the development and change processes of global tourism, which is affected by positive and negative developments, and proposes a transformational tourism platform model that provides significant contributions to both the demand side (tourists) and the supply side (tourism industry).

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Cite This Article

Akıncı, Z., Yurcu, G., Sarı, D. B., Himmetoğlu, A. (2024). Could the Next Platform be the Transformational Platform and Tourism? A Platform Based Expansion Model in the Context of Global Sustainable Tourism. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, Volume: 11 Issue: 2. https://doi.org/10.30798/makuiibf.1377020

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