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Journals / PressAcademia Procedia / 2026 / Volume: 7 Issue: 1

THE RESEARCH OF CARGO COMPANIES IN TERMS OF CUSTOMER SATISFACTION AND COMPANY REPUTATION

KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ

Mustafa Alp0000-0002-9578-4551
Nilay Koleoglu0000-0002-6153-719X
Binnaz Cinar0000-0002-0323-9864
Pages
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Publication Date
2018-09-01
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Conclusion- As a result of the analysis, it has been determined that firm reputation affects customer satisfaction positively and significantly.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Purpose- The main aim of this study is to determine the effect of company reputation on customer satisfaction by examining the company reputation and customer satisfaction of cargo companies in terms of university students.
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Key Findings & Data:Methodology- In order to achieve this aim, 280 students from Balikesir University Necatibey Education Faculty were obtained.
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Conclusion & Impact:Conclusion- As a result of the analysis, it has been determined that firm reputation affects customer satisfaction positively and significantly.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Cargo companies · company reputation · customer satisfaction

Abstract

Purpose- The main aim of this study is to determine the effect of company reputation on customer satisfaction by examining the company reputation and customer satisfaction of cargo companies in terms of university students. Methodology- In order to achieve this aim, 280 students from Balikesir University Necatibey Education Faculty were obtained. Totally 245 questionnaires were analyzed. Findings- First, variables are tested to be reliable and valid. After that relationship between the variables was observed by performing regression analysis. Conclusion- As a result of the analysis, it has been determined that firm reputation affects customer satisfaction positively and significantly.

Özet

Amaç- Bu çalışmanın temel amacı, üniversite öğrencileri açısından kargo firmalarının firma itibarının ve müşteri memnuniyetinin incelenmesiyle, firma itibarının müşteri memnuniyeti üzerindeki etkisinin belirlenmesidir. Yöntem- Bu amaca ulaşmak için, Balıkesir Üniversitesi Necatibey Eğitim Fakülte’sinde öğrenim gören 280 öğrenciden veriler elde edilmiştir. Toplam 245 anket dikkate alınarak analizler gerçekleştirilmiştir. Bulgular- Öncelikle değişkenlerin güvenilir ve geçerli oldukları test edilmiştir. Devamında regresyon analizi yapılarak değişkenler arası ilişki gözlenmiştir. Sonuç- Yapılan analizler sonucunda, firma itibarının müşteri memnuniyetini pozitif ve anlamlı bir şekilde etkilediği belirlenmiştir.

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Cite This Article

Alp, M., Koleoglu, N., Cinar, B. (2018). THE RESEARCH OF CARGO COMPANIES IN TERMS OF CUSTOMER SATISFACTION AND COMPANY REPUTATION. PressAcademia Procedia, Volume: 7 Issue: 1. https://doi.org/10.17261/Pressacademia.2018.874

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