Journals / Journal of Economics Finance and Accounting / 2026 / Volume: 12 Issue: 1

DIGITAL ECONOMY AND TAX COMPLIANCE: EXPLORING THE RELATIONSHIP BETWEEN E-COMMERCE ADOPTION AND TAX PAYMENT MOTIVATION IN DIYARBAKIR

Pages
—
Publication Date
2025-07-30
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Future research should explore longitudinal impacts of digital transformation on tax behaviors across diverse socio-economic contexts.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Purpose- This study investigates the relationship between e-commerce usage and tax payment motivation in Diyarbakır, Türkiye, focusing on how digital payment methods, income levels, and tax fairness perceptions influence tax compliance.
📊
Key Findings & Data:Methodology- A cross-sectional quantitative survey of 675 participants was conducted, selected via Cochran’s formula to ensure representativeness.
💡
Conclusion & Impact:Future research should explore longitudinal impacts of digital transformation on tax behaviors across diverse socio-economic contexts.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Tax compliance · e-commerce · digital payments

Abstract

Purpose- This study investigates the relationship between e-commerce usage and tax payment motivation in Diyarbakır, Türkiye, focusing on how digital payment methods, income levels, and tax fairness perceptions influence tax compliance. It addresses regional challenges in aligning digital economic practices with tax policies, aiming to provide insights into reducing informal economic activities through enhanced e-commerce transparency. Methodology- A cross-sectional quantitative survey of 675 participants was conducted, selected via Cochran’s formula to ensure representativeness. Non-parametric analyses (Chi-square, Cramér’s V) and regression models were employed to test hypotheses. Data reliability was confirmed by Cronbach’s Alpha of 0.91, and ethical standards were maintained through informed consent and anonymization. Findings- e-Commerce frequency positively correlates with tax motivation (β=0.42, p<0.01), while cash-on-delivery users exhibited 2.15 times higher tax evasion tendencies than digital payment adopters. Higher income levels strengthened tax compliance (β=0.37, p<0.01), though tax fairness perceptions only weakly influenced digital payment adoption (ρ=0.28, p<0.05). Regional disparities in digital infrastructure and socio-economic factors further shaped compliance behaviors. Conclusion- Digital payment integration and tax literacy campaigns are critical for improving tax compliance in developing regions like Diyarbakır. Policymakers should prioritize digitalization of SMEs, incentivize non-cash transactions, and strengthen audit mechanisms for cash-based e-commerce. Future research should explore longitudinal impacts of digital transformation on tax behaviors across diverse socio-economic contexts.

🔖

Cite This Article

Altundağ, S. (2025). DIGITAL ECONOMY AND TAX COMPLIANCE: EXPLORING THE RELATIONSHIP BETWEEN E-COMMERCE ADOPTION AND TAX PAYMENT MOTIVATION IN DIYARBAKIR. Journal of Economics Finance and Accounting, Volume: 12 Issue: 1. https://doi.org/10.17261/Pressacademia.2025.1979

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (35)

  1. Alm, J., & Torgler, B. (2006). Culture differences and tax morale in the United States and in Europe. Journal of Economic Psychology, 27(2), 224–246. https://doi.org/10.1016/j.joep.2005.09.002
  2. Alm, J., & Torgler, B. (2011). Do ethics matter? Tax compliance and morality. Journal of Business Ethics, 101(4), 635–651. https://doi.org/10.1007/s10551-011-0761-9
  3. Anadolu Agency (AA). (2023). New trends in e-commerce in Turkey: Innovations in logistics and payment systems. https://www.aa.com.tr/tr/ekonomi/e-ticarette-en-buyuk-kirilmanin-cevrim-ici-odeme-sistemlerinde-olmasi-bekleniyor/3096115
  4. Anadolu Agency (AA). (2024, January 29). Income distribution figures announced in Turkey. https://www.aa.com.tr/tr/ekonomi/turkiyede-gelir-dagilimi-rakamlari-aciklandi/3121682
  5. Central Bank of the Republic of Turkey. (2021). Regulation on information systems of payment and electronic money institutions and data-sharing services in the field of payment services. Retrieved from https://www.tcmb.gov.tr/wps/wcm/connect/80b75c08-7e61-4c79-ab5f-6791f2f2973d/%C3%96deme%2Bve%2BElektronik%2BPara%2BKurulu%C5%9Flar%C4%B1n%C4%B1n%2BBilgi%2BSistemleri%2B%C4%B0le%2B%C3%96deme%2BHizmeti%2BSa%C4%9Flay%C4%B1c%C4%B1lar%C4%B1n%C4%B1n%2B%C3%96deme%2BHizmetleri%2BAlan%C4%B1ndaki%2BVeri%2BPayla%C5%9F%C4%B1m%2BServislerine%2B%C4%B0li%C5%9Fkin%2BTebli%C4%9F.pdf?MOD=AJPERES
  6. Cochran, W. G. (1952). The chi-square test of goodness of fit. The Annals of Mathematical Statistics, 23(3), 315–345. https://doi.org/10.1214/aoms/1177729380
  7. Deloitte Turkey. (2022). The outstanding success of e-commerce: Consumer behavior and emerging trends. https://www.deloitte.com/tr/tr/services/consulting/analysis/e-ticaretin-one-cikan-basarisi-2022.html
  8. Doksat, C., Sürücü, B. G., Coşkun, S., Ertem, İ., & Ünlü, M. (2025, February 3). 2024 annual tax law bulletin on the taxation of the digital economy. Erdem & Erdem Law Office. https://www.erdem-erdem.av.tr/bilgi-bankasi/dijital-ekonominin-vergilendirilmesine-iliskin-yillik-vergi-hukuku-bulteni-2024
  9. European Commission. (n.d.). Digital Services Act. European Commission Official Website. https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-services-act_en
  10. Feld, L. P., & Frey, B. S. (2007). Tax compliance as the result of a psychological tax contract: The role of incentives and responsive regulation. Law & Policy, 29(1), 102–120. https://doi.org/10.1111/j.1467-9930.2007.00248.x
  11. Field, A. (2018). Discovering statistics using IBM SPSS Statistics (5th ed.). Sage Publications. https://dl1.cuni.cz/pluginfile.php/1329289/mod_resource/content/1/Andy%20Field%20-%20Discovering%20Statistics%20Using%20IBM%20SPSS%20Statistics-Sage%20Publications%20Ltd%20%282018%29.pdf
  12. General Directorate of Population and Citizenship Affairs. (2024). 2023 provincial population information. https://nvi.gov.tr/kurumlar/nvi.gov.tr/IcSite/konya/haberler2024/2023_Iller_Nufus.pdf
  13. General Directorate of Revenue Administration. (2020, March 20). Digital Service Tax General Implementation Communiqué under Law No. 7194 (No: 31074). Resmî Gazete [Official Gazette]. https://www.gib.gov.tr/dijital-hizmet-vergisi-uygulama-genel-tebligi-0
  14. Goolsbee, A. (2000). In a world without borders: The impact of taxes on internet commerce. Quarterly Journal of Economics, 115(2), 561–576. https://doi.org/10.1162/003355300554854
  15. IBM. (2024). IBM SPSS Statistics 30 brief guide. https://www.ibm.com/docs/en/SSLVMB_30.0.0/pdf/IBM_SPSS_Statistics_Brief_Guide.pdf
  16. Interbank Card Center (BKM). (2017). Card Monitor 2017 card usage habits survey [Online report]. https://bkm.com.tr/wp-content/uploads/2018/03/Kart_Monitor_2017.pdf
  17. Interbank Card Center. (2017). Card Monitor 2017: A study on card usage habits. https://bkm.com.tr/wp-content/uploads/2018/03/Kart_Monitor_2017.pdf
  18. Kirchler, E. (2007). The economic psychology of tax behaviour. Cambridge University Press. https://doi.org/10.1017/CBO9780511628238
  19. Matonline. (2024). TÜİK Research: e-Commerce data in Turkey. https://www.matonline.com.tr/post/t%C3%BCi-k-ara%C5%9Ft%C4%B1rmas%C4%B1-t%C3%BCrkiye-de-e-ticaret-verileri
  20. McKinsey & Company. (2021). The 2021 McKinsey global payments report. https://www.mckinsey.com/industries/financial-services/our-insights/the-2021-mckinsey-global-payments-report
  21. Ministry of European Union Affairs. (2023, August 28). EU Digital Services Act enters into force. https://www.ab.gov.tr/ab-dijital-hizmetler-yasasi-yururluge-girdi_53583.html
  22. Ministry of Trade (Republic of Turkey). (2024a). 2023 annual activity report of the Ministry of Trade. https://ticaret.gov.tr/data/65e1730213b8768d8422d054/Ticaret%20Bakanlığı%202023%20Yılı%20Faaliyet%20Raporu.pdf
  23. Ministry of Trade (Republic of Turkey). (2024b). e-Commerce outlook report in Turkey. https://www.eticaret.gov.tr/haberler/10096/detay?utm
  24. OECD. (2000). Improving access to bank information for tax purposes (Hesap Uzmanları Kurulu, Trans.). OECD Publications. https://www.oecd.org/content/dam/oecd/tr/publications/reports/2000/04/improving-access-to-bank-information-for-tax-purposes_g1ghgc93/9789264064881-tr.pdf
  25. ResearchAndMarkets. (2023). Fashion e-commerce global market report. https://www.researchandmarkets.com/reports/5939666/fashion-e-commerce-global-market-report
  26. Richardson, G. (2006). Determinants of tax evasion: A cross-country investigation. Journal of International Accounting, Auditing and Taxation, 15(2), 150–169. https://doi.org/10.1016/j.intaccaudtax.2006.08.005
  27. Schneider, F., & Klinglmair, R. (2004). Shadow economies around the world: What do we know? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.518526
  28. Slemrod, J. (2007). Cheating ourselves: The economics of tax evasion. Journal of Economic Perspectives, 21(1), 25–48. https://doi.org/10.1257/jep.21.1.25
  29. Topyıldız, H. F. (2025, February 7). Taxation of the digital economy: Digital service tax. IKV E-Bülteni, 2024 (August 16-31), Global Agenda. Economic Development Foundation. http://10.0.0.5/ikv_bulten/?ust_id=14179&id=14184
  30. Torgler, B. (2005). Tax morale in Latin America. Public Choice, 122(1–2), 133–157. https://doi.org/10.1007/s11127-005-5790-4
  31. TSoft. (2023). Turkey's best-selling e-commerce products in 2023. https://www.tsoft.com.tr/blog/2023-de-turkiyede-en-cok-satilan-e-ticaret-urunleri?utm
  32. Turkish Statistical Institute (TÜİK). (2024a). Address-based population registration system results, 2023. https://nip.tuik.gov.tr/
  33. Turkish Statistical Institute (TÜİK). (2024b). Household information technologies (IT) usage survey 2024 [Dataset]. https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-%28BT%29-Kullanim-Arastirmasi-2024-53492
  34. Turkish Statistical Institute (TÜİK). (2024c). Income distribution statistics – 2023. TÜİK Data Portal. https://data.tuik.gov.tr/Bulten/Index?p=Gelir-Dagilimi-Istatistikleri-2024-53712
  35. Yenigazete. (2024). This report sheds light on customer trends: Turkey below global average in satisfaction. https://www.yenigazete.net/bu-rapor-musteri-trendlerine-isik-tutuyor-turkiye-memnuniyette-kureselin-altinda-49810.html