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Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme

Yasemin Gedik(BEYKENT ÜNİVERSİTESİ)0000-0002-1166-3227
Pages
117–157
Publication Date
2021-05-12
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Ayrıca çalışma, güncel istatistiklerle birlikte video pazarlama stratejilerini de inceleyerek ilgili pazarlama kararlarını alırken işletme yöneticilerine yardımcı olmayı amaçlamaktadır.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Teknolojinin hızlı gelişimi, internetin taşınabilir cihazlara doğru genişlemesi ve kullanımının artması, tüketicilerin yeni bilgiler aradıkları ve edindikleri ortamları değiştirmekte, aynı zamanda işletmelerin pazarlama stratejilerinde büyük değişikliklere gitmesine neden olmaktadır.
📊
Key Findings & Data:Günümüzde tüketiciler, her türlü çevrimiçi içerikle etkileşime girmekte, hangi içeriği ne zaman izleyeceklerine ve neyin popüler olacağına kendileri karar vermektedir.
💡
Conclusion & Impact:Ayrıca çalışma, güncel istatistiklerle birlikte video pazarlama stratejilerini de inceleyerek ilgili pazarlama kararlarını alırken işletme yöneticilerine yardımcı olmayı amaçlamaktadır.
🔬Design:Derleme
📍Scope:Comprehensive Sample
⚙️Variables:video · video pazarlama · video pazarlama tarihi

Özet

Teknolojinin hızlı gelişimi, internetin taşınabilir cihazlara doğru genişlemesi ve kullanımının artması, tüketicilerin yeni bilgiler aradıkları ve edindikleri ortamları değiştirmekte, aynı zamanda işletmelerin pazarlama stratejilerinde büyük değişikliklere gitmesine neden olmaktadır. Günümüzde tüketiciler, her türlü çevrimiçi içerikle etkileşime girmekte, hangi içeriği ne zaman izleyeceklerine ve neyin popüler olacağına kendileri karar vermektedir. Video, dijital dünyada popüler bir araç olarak ortaya çıkmıştır. Öyle ki, eğer analog çağın aracının metin olduğu düşünülürse, dijital çağın aracı da videodur. Video pazarlama, video teknolojisinin kullanımını içeren bir dizi pazarlama yöntemi ve aracıdır. Video, büyük miktarda bilgiyi hızlı ve özet bir şekilde sunabildiğinden, özellikle konu yeni bir hizmet veya ürünle ilgiliyse tüm görsel araçların en iyisi ve en ikna edicisidir. Bununla birlikte video sahip olduğu çok sayıda avantaj sayesinde popülaritesini ve önemi arttırmaya devam ettirmekte, bu durum da video pazarlamayı kullanmanın ve video pazarlama stratejileri oluştururken güncel istatistiklerden yararlanmanın kritik olduğu anlamına gelmektedir. Bu çalışma, video pazarlama ile ilgili geniş bir kavramsal çerçeve oluşturmaya odaklanmaktadır. Ayrıca çalışma, güncel istatistiklerle birlikte video pazarlama stratejilerini de inceleyerek ilgili pazarlama kararlarını alırken işletme yöneticilerine yardımcı olmayı amaçlamaktadır.

🔖

Cite This Article

Gedik, Y. (2021). Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme. Haliç Üniversitesi Sosyal Bilimler Dergisi, Cilt: 4 Sayı: 1, 117–157. https://ajindex.com/articles/1587174

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