SavedAdd your journal

Journals / Haliç Üniversitesi Sosyal Bilimler Dergisi / 2026 / Cilt: 8 Sayı: 2

Düzeltme:

Düzeltme: SEO Bağlamında Arama Motoru Sonuçlarında Öne Çıkan Kesitler (Featured Snippets) Üzerine Bir İnceleme: Organik Trafik ya da Marka Bilinirliği

Naim Çetintürk(HALIC UNIVERSITY)0000-0002-8681-320X
Pages
51–82
Publication Date
2026-01-08
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Bu öneriler, literatürdeki boşlukların doldurulmasına ve konuya dair daha kapsamlı araştırmalar yapılmasına katkı sağlayacaktır.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Bu çalışma, Google arama motorunda bilgi verme amaçlı olarak kullanılan öne çıkan kesitler (featured snippets) üzerine yapılmış akademik ve endüstri araştırmalarını inceleyerek bu alandaki mevcut durumu değerlendiren bir derleme çalışmasıdır.
📊
Key Findings & Data:Yapılan incelemeler, öne çıkan kesitlerin kullanıcı deneyimini, arama motoru sonuçları üzerindeki etkilerini ve çeşitli kullanıcı gruplarının bu sonuçlara karşı verdiği tepkileri ele almaktadır.
💡
Conclusion & Impact:Bu öneriler, literatürdeki boşlukların doldurulmasına ve konuya dair daha kapsamlı araştırmalar yapılmasına katkı sağlayacaktır.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Featured Snippets · Öne Çıkan Kesitler · SEO

Özet

Bu çalışma, Google arama motorunda bilgi verme amaçlı olarak kullanılan öne çıkan kesitler (featured snippets) üzerine yapılmış akademik ve endüstri araştırmalarını inceleyerek bu alandaki mevcut durumu değerlendiren bir derleme çalışmasıdır. Yapılan incelemeler, öne çıkan kesitlerin kullanıcı deneyimini, arama motoru sonuçları üzerindeki etkilerini ve çeşitli kullanıcı gruplarının bu sonuçlara karşı verdiği tepkileri ele almaktadır. Elde edilen bulgular doğrultusunda iki temel araştırma sorusunun incelemeye muhtaç olduğu belirlenmiştir. İlk olarak, öne çıkan kesitler nedeniyle web sitelerinin yaşadığı trafik kaybının kantitatif olarak ölçülmesi ve bu kayba karşılık iddia edilen marka bilinirliği artışının gerçekliğinin incelenmesi gerekmektedir. İkinci olarak, yapay zeka tarafından sunulan cevapların, öne çıkan kesitlerle karşılaştırılarak kullanıcı deneyimi açısından inandırıcılık ve doğruluk kriterleri bakımından değerlendirilmesi önerilmektedir. Bu öneriler, literatürdeki boşlukların doldurulmasına ve konuya dair daha kapsamlı araştırmalar yapılmasına katkı sağlayacaktır.

🔖

Cite This Article

Çetintürk, N. (2026). Düzeltme:. Haliç Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8 Sayı: 2, 51–82. https://ajindex.com/articles/1587134

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (61)

  1. Aaker, D. A. (1996). Building Strong Brands, Free Press
  2. Basiura, L. (2023). 6 Types of Featured Snippets You Should Aim For, Marketing Insider Group, https://marketinginsidergroup.com/search-marketing/6-types-of-featured-snippets-you-should-aim-for, (Erişim Tarihi: 24.11.2024)
  3. Bink, M., Schwarz, S., Draws, T ve Elsweiler, D. (2023). Investigating the influence of featured snippets on user attitudes. Proceedings of the 2023 Conference on Human Information Interaction and Retrieval, 211-220 BrightEdge. (2019). Annual Share Conference.
  4. Cardillo, A. (2025). How Many Google Searches Are There Per Day?, Exploding Topics, https://explodingtopics.com/blog/google-searches-per-day, (Erişim Tarihi: 08.01.2025) Charlesworth, A. (2018). Digital Marketing: A Practical Approach. Routledge.
  5. Clarke, C. L., Agichtein, E., Dumais, S ve White, R. W. (2007). The Influence of Caption Features on Clickthrough Patterns in Web Search. Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval - SIGIR '07, 135-142
  6. Collins, S. (2025). Featured Snippets, SEMRUSH, https://www.semrush.com/blog/featured-snippets, (Erişim Tarihi: 03.11.2024)
  7. Cutler, K. (2023). Search Marketing: A Strategic Approach to SEO and SEM. Kogan Page Publishers.
  8. Çetintürk, N. (2024). Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, 2. Baskı, Ankara, Seçkin Yayıncılık Dania Bilal, Huang, L.-M. H. (2018). Readability and word complexity of SERPs snippets and web pages on children’s search queries. Aslib Journal of Information Management, 71(2), 241-259. https://doi.org/10.1108/AJIM-05-2018-0124
  9. Das, M., Rahman, H., Das, G. ve Hristidis, V. (2013). Generating informative snippet to maximize item visibility. Proceedings of the 22nd ACM international conference on Information & Knowledge Management, 1721-1726
  10. Diggiwal, A. (2023). Digital marketing - the booster of startup success? Blue Rose Publishers.
  11. Dodds, D. (2022). The 5 Types of Google Featured Snippets and How to Rank for Them, Forbes, https://www.forbes.com/councils/forbesagencycouncil/2022/11/17/the-5-types-of-google-featured-snippets-and-how-to-rank-for-them, (Erişim Tarihi: 08.11.2024)
  12. Dooley, J. (2019). Zero Clicks Searches on Google, Search Engine Watch, https://www.searchenginewatch.com/2019/08/21/zero-clicks-searches-on-google, (Erişim Tarihi: 30.08.2024)
  13. Elsweiler, D. ve Kattenbeck, M. (2019). Understanding credibility judgements for web search snippets. Aslib Journal of Information Management,71(3), 368-391. https://doi.org/10.1108/AJIM-07-2018-0181
  14. Fishkin, R. (2019). Less Than Half of Google Searches Now Result in a Click, SparkToro, https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click, Erişim Tarihi: 25.12.2024
  15. Fishkin, R. (2021). In 202 Two Thirds of Google Searches Ended Without a Click, SparkToro, https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click, (Erişim Tarihi: 02.11.2024)
  16. Garner, R. (2023). Featured Snippets Guide, PureSEO, https://pureseo.com/blog/featured-snippets-guide, (Erişim Tarihi: 08.10.2024)
  17. GetMagical. (2024). What is a Snippet, GetMagical, https://www.getmagical.com/blog/what-is-a-snippet, (Erişim Tarihi: 02.01.2025)
  18. Ghergich, A. J. (2020). Featured Snippet, Semrush, https://www.semrush.com/blog/featured-snippet, (Erişim Tarihi: 14.09.2024)
  19. Gomez-Nieto, E., San Roman, F., Pagliosa, P., Casaca, W., Helou, E. S., de Oliveira, M. C. ve Nonato, L. G. (2013). Similarity preserving snippet-based visualization of web search results. IEEE transactions on visualization and computer graphics, 20(3), 457-470. https://doi.org/10.1109/TVCG.2013.242
  20. Google. (2024). Custom Search Snippets, Google Dev, https://developers.google.com/custom-search/docs/snippets, (Erişim Tarihi: 03.01.2025)
  21. Gorham, J. (2020). Research Insinghts Role of Featured Snippets in Website Traffic Boost, Search Engine Watch, https://www.searchenginewatch.com/2020/12/03/research-insights-role-of-featured-snippets-in-website-traffic-boost, (Erişim Tarihi: 30.10.2024)
  22. Gorham, J. (2022). Featured Snippets Study, Engine Scout, https://enginescout.com.au/featured-snippets-study, (Erişim Tarihi: 11.11.2024)
  23. Guzman, V. (2024). SEO Zero Click Searches, Promet Source, https://www.prometsource.com/blog/seo-zero-click-searches, (Erişim Tarihi: 06.01.2025)
  24. Hirz, J. (2025). Rich Snippets Importance for an E-commerce Website, https://www.outerboxdesign.com/web-design-articles/rich-snippets-importance-for-an-ecommerce-website, (Erişim Tarihi: 04.01.2025)
  25. Hop, W., Lachner, S., Frasincar, F. ve De Virgilio, R. (2010). Automatic web page annotation with Google rich snippets. On the Move to Meaningful Internet Systems, OTM 2010: Confederated International Conferences: CoopIS, IS, DOA and ODBASE, 957-974, Hersonissos, Springer Berlin Heidelberg
  26. Horvath, R. (2022). Should Featured Snippet Be SEO Goal?, TheeDigital, https://www.theedigital.com/blog/should-featured-snippet-be-seo-goal, (Erişim Tarihi: 18.09.2024)
  27. Hu, D., Jiang, S., E. Robertson, R. ve Wilson, C. (2019). Auditing the partisanship of Google search snippets. The World Wide Web Conference, 693-704
  28. Huang, Y., Liu, Z. ve Chen, Y. (2008). Query Biased Snippet Generation in XML Search. Proceedings of the 2008 ACM SIGMOD international conference on Management of data, 315-326
  29. Iofciu, T., Craswell, N. ve Shokouhi, M. (2009). Evaluating the Impact of Snippet Highlighting in Search. Understanding the user-logging and interpreting user interactions in information search and retrieval, 44-47
  30. Jones, P. (2024). Organic Traffic, Semrush, https://www.semrush.com/blog/organic-traffic, (Erişim Tarihi: 11.01.2025)
  31. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101
  32. Khalili, A. ve Auer, S. (2013). WYSIWYM Authoring of Structured Content Based on Schema.org. International Conference on Web Information Systems Engineering, 425-438, Berlin, Springer
  33. Kim, J., Thomas, P., Sankaranarayana, R., Gedeon, T. ve Yoon, H. J. (2017). What Snippet Size is Needed in Mobile Web Search? Proceedings of the 2017 Conference on Conference Human Information Interaction and Retrieval, 97-106
  34. Kreij, W. d. (2024). Google Featured Snippets Guide, Mangools, https://mangools.com/blog/google-featured-snippets-guide, (Erişim Tarihi: 18.12.2024)
  35. Management Association. (2011). Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications.
  36. Marcos, M. C., Gavin, F. ve Arapakis, I. (2015). Effect of Snippets on User Experience in Web Search. Proceedings of the XVI international conference on human computer interaction,1-8
  37. Maxwell, D., Azzopardi, L. ve Moshfeghi, Y. (2017). A Study of Snippet Length and Informativeness. Proceedings of the 40th international ACM SIGIR conference on research and development in information retrieval, 135-144
  38. Montti, R. (2021). Zero Click Claims are Misleading, Search Engine Journal, https://www.searchenginejournal.com/zero-click-claims-are-misleading/399940, (Erişim Tarihi: 16.12.2024)
  39. One.com. (2023). Featured Snippets, https://www.one.com/en/online-marketing/featured-snippets, (Erişim Tarihi: 16.12.2024)
  40. Parmaksız, H. (2020). Featured Snippets Guide, ZEO, https://zeo.org/resources/blog/featured-snippets-guide, (Erişmi Tarihi: 22.10.2024)
  41. Pedersen, J. O., Cutting, D. ve Tukey, J. W. (1991). Snippet search: A single phrase approach to text access. Proceedings of the 1991 Joint Statistical Meetings.
  42. Sachse, J. (2019). The influence of snippet length on user behavior in mobile web search: An experimental eye-tracking study. Aslib Journal of Information Management, 71(3), 325-343. https://doi.org/10.1108/AJIM-07-2018-0182
  43. Sam-Martin, K. (2020). Google's Featured Snippets. Viyana.
  44. Schwartz, B. (2019). Controversy Over Google Featured Snippets Stealing Publisher Traffic Reignites, Search Engine Land, https://searchengineland.com/controversy-over-google-featured-snippets-stealing-publisher-traffic-reignites-312957, Erişim Tarihi: 18.10.2024)
  45. Shure, D. (2014). Google Answer Boxes That Fall Short, Evolving Seo, https://www.evolvingseo.com/2014/01/27/google-answer-boxes-that-fall-short, (Erişim Tarihi: 10.12.2024)
  46. SimilarWeb. (2023). Search Engines, SimilarWeb, https://www.similarweb.com/tr/engines, Erişim Tarihi: 16.12.2024)
  47. Soulo, T. (2017). Featured Snippets Study, Ahrefs, https://ahrefs.com/blog/featured-snippets-study, (Erişim Tarihi: 18.10.2024)
  48. Strzelecki, A. ve Rutecka, P. (2019). The Snippets Taxonomy in Web. Perspectives in Business Informatics Research: 18th International Conference, BIR 2019, 177-188. Katowice, Springer International Publishing
  49. Strzelecki, A. ve Rutecka, P. (2020). Direct answers in Google search results. IEEE Access, 8, 103642-103654. https://doi.org/10.5281/zenodo.3541092
  50. Sullivan, D. (2018). Reintroduction Googles Featured Snippets, Google, https://blog.google/products/search/reintroduction-googles-featured-snippets, (Erişim Tarihi: 19.12.2024)
  51. Teevan, J., Cutrell, E., Fisher, D., Drucker, S. M., Ramos, G., André, P. ve Hu, C. (2009). Visual snippets: summarizing web pages for search and revisitation. Proceedings of the SIGCHI conference on human factors in computing systems, 2023-2032
  52. TL, P. (2024). Search Engine Optimization (SEO): Unlocking the Secrets to Digital Visibility and Success. NestFame Creations Pvt Ltd.
  53. Turpin, A., Tsegay, Y., Hawking, D. ve Williams, H. E. (2007). Fast generation of result snippets in web search. Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, 127-134
  54. Varlamis, I. ve Stamou, S. (2009). Semantically driven snippet selection for supporting focused web searches. Data & Knowledge Engineering, 68(2), 261-277. https://doi.org/10.1016/j.datak.2008.10.002
  55. Wakefield, C. C. (2019). Achieving position 0: Optimising your content to rank in Google’s answer box. Journal of Brand Strategy, 7(4), 326-336.
  56. WheelHouse. (2020). Owning Position Zero: How to Win Featured Snippets, WheelHouse, https://www.wheelhousedmg.com/blog/owning-position-zero-how-to-win-featured-snippets, (Erişim Tarihi: 18.11.2024)
  57. Xue, X. B., Zhou, Z. H. ve Zhang, Z. (2006). Improve Web Search Using Image Snippets. Proceedıngs of The National Conference On Artificial Intelligence, 21, 1431-1436
  58. Xue, X. B., Zhou, Z. H. ve Zhang, Z. (2008). Improving web search using image snippets. ACM Transactions on Internet Technology, 8(4), 1-28. https://doi.org/10.1145/1391949.1391955
  59. Zhang, C., Zhang, X. ve Wang, H. (2018). A machine reading comprehension-based approach for featured snippet extraction. 2018 IEEE International Conference on Data Mining (ICDM), 1416-1421
  60. Zhao, Y., Zhang, J., Xia, X. ve Le, T. (2019). Evaluation of Google question-answering quality. Library Hi Tech, 37(2), 308-324. https://doi.org/10.1108/LHT-10-2017-0218
  61. Marcos, M. C., Gavin, F. ve Arapakis, I. (2015). Effect of Snippets on User Experience in Web Search. Proceedings of the XVI international conference on human computer interaction,1-8