It is also aimed to de fine the behavioral differences based on the leading addictive signs of internet users.
📌 3 Key Takeaways
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Objective & Hypothesis:The dominance of technology is in consumers' daily life.
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Key Findings & Data:Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage.
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Conclusion & Impact:It is also aimed to de fine the behavioral differences based on the leading addictive signs of internet users.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Internet Usage · Internet Addiction · Bene t Base Segmentation
Özet
The dominance of technology is in consumers' daily life. Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage. This research aims to understand the dierent levels of integration and the deepness of the Internet users' needs and connection of online time, which might be an indication of online addictions and addictive behavior. With this purpose internet user groups are compared by the main purpose of the internet and social media usages. It is also aimed to de fine the behavioral differences based on the leading addictive signs of internet users.
Kurtuluş, K., Kurtuluş, S., Bulut, D. (2016). Benefit Segmentation of Internet Users and Their Addictive Behavior. Yildiz Social Science Review, Cilt: 2 Sayı: 1, 21–30. https://ajindex.com/articles/1578123
Aghdaie, M. H., S. H. Zolfani, and E. K. Zavadskas (2013). Market segment evaluation and selection based on application of fuzzy ahp and copras-g methods. Journal of Business Economics and Management 14 (1), 213-233.