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Journals / Uluslararası Anadolu Sosyal Bilimler Dergisi / 2024 / Cilt: 8 Sayı: 4

UNDERSTANDING THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF SMEs

KOBİ'LER BAĞLAMINDA YAPAY ZEKANIN ROLÜNÜN ANLAŞILMASI

Ayça Kübra Hızarcı(DOKUZ EYLÜL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ)0000-0002-8386-9136
Alara Tarier(DOKUZ EYLÜL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ)0000-0002-4810-7451
Özge Özgen(DOKUZ EYLÜL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ)0000-0002-1328-3658
Gülüzar Kurt Gümüş(DOKUZ EYLÜL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ)0000-0002-9016-285X
Pages
970–995
Publication Date
2024-12-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings indicate that Technological readiness plays a pivotal role, with SMEs requiring knowledge of AI applications, methods, and capabilities to adopt AI effectively.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study provides a systematic review of the literature on the operationalization of artificial intelligence (AI) within small and medium-sized enterprises (SMEs), aiming to develop an integrated conceptual framework for understanding AI adoption.
📊
Key Findings & Data:AI adoption yields diverse outcomes, including enhanced operational efficiency, improved customer engagement, and greater innovation, but these vary based on industry, firm size, and resource capacity.
💡
Conclusion & Impact:The findings indicate that Technological readiness plays a pivotal role, with SMEs requiring knowledge of AI applications, methods, and capabilities to adopt AI effectively.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Yapay Zeka · Küçük ve Orta Ölçekli İşletmeler (KOBİ · Yapay Zeka Adaptasyonu

Abstract

This study provides a systematic review of the literature on the operationalization of artificial intelligence (AI) within small and medium-sized enterprises (SMEs), aiming to develop an integrated conceptual framework for understanding AI adoption. The findings indicate that Technological readiness plays a pivotal role, with SMEs requiring knowledge of AI applications, methods, and capabilities to adopt AI effectively. AI adoption yields diverse outcomes, including enhanced operational efficiency, improved customer engagement, and greater innovation, but these vary based on industry, firm size, and resource capacity. The study emphasizes that AI is not a unitary concept but a multi-dimensional construct, with operationalization requiring alignment with organizational dynamic capabilities. This review offers a framework for understanding AI adoption, helping to bridge fragmented findings in the literature.

Özet

Bu çalışma, yapay zeka adaptasyonunu anlamak için entegre bir kavramsal çerçeve geliştirmeyi amaçlayarak, küçük ve orta ölçekli işletmelerde (KOBİ'ler) yapay zeka adaptasyonu kavramının operasyonel hale getirilmesine ilişkin literatürün sistematik bir incelemesini sunmaktadır. Bulgular, teknolojik hazırlığın çok önemli bir rol oynadığını ve KOBİ'lerin yapay zekayı etkin bir şekilde benimsemek için yapay zeka uygulamaları, yöntemleri ve yetenekleri hakkında bilgi sahibi olmaları gerektiğini göstermektedir. Yapay zekanın benimsenmesi, gelişmiş operasyonel verimlilik, daha fazla müşteri katılımı ve inovasyon kapsamında ilerleme dahil olmak üzere çeşitli sonuçlar doğurmaktadır. Ancak söz konusu sonuçlar, sektöre, firma büyüklüğüne ve kaynak kapasitesine göre değişmektedir. Çalışma, yapay zekanın üniter bir kavram değil, çok boyutlu bir yapı olduğunu ve operasyonelleştirmenin organizasyonel dinamik yetkinliklerle uyum gerektirdiğini vurgulamaktadır. Bu çalışma, yapay zekanın KOBİ’lerde adaptasyonunu anlamak için bir çerçeve sunmakta, literatürdeki parçalı bulgular arasında köprü kurmaya yardımcı olmaktadır ve KOBİ bağlamında gelecekteki araştırma ve uygulamalara rehberlik etmektedir.

🔖

Cite This Article

Hızarcı, A. K., Tarier, A., Özgen, Ö., Gümüş, G. K. (2024). UNDERSTANDING THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF SMEs. Uluslararası Anadolu Sosyal Bilimler Dergisi, Cilt: 8 Sayı: 4, 970–995. https://doi.org/10.47525/ulasbid.1572700

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