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Journals / Sakarya Üniversitesi İşletme Enstitüsü Dergisi / 2026 / Cilt: 7 Sayı: 1

The Role of Organizational Service Orientation and Perceived External Prestige in Predicting Contextual Performance: The Case of Nevşehir Province

Bağlamsal Performansı Belirlemede Örgütsel Hizmet Odaklılık ve Algılanan Dışsal Prestijin Rolü: Nevşehir İli Örneği

Seher Ulu(NEVŞEHİR HACI BEKTAŞ VELİ ÜNİVERSİTESİ)0000-0001-8958-6308
Şevki Özgener(NEVŞEHİR HACI BEKTAŞ VELİ ÜNİVERSİTESİ)0000-0002-9290-0596
Pages
27–47
Publication Date
2025-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Finally, theoretical and practical implications regarding the relationships identified among the research constructs, some limitations of the study, and suggestions for future research are included.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years, hospitality businesses have been interested in organizational service orientation that creates and provides service excellence and have made efforts to create awareness about positive external prestige perception in order to increase contextual performance, which is one of the dynamics of sustainable competitive advantage.
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Key Findings & Data:However, there are limited studies in the literature examining the impacts of organizational service orientation and perceived external prestige on contextual performance in hospitality businesses.
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Conclusion & Impact:Finally, theoretical and practical implications regarding the relationships identified among the research constructs, some limitations of the study, and suggestions for future research are included.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Örgütsel Hizmet Odaklılık · Bağlamsal Performans · Algılanan Dışsal Prestij

Abstract

In recent years, hospitality businesses have been interested in organizational service orientation that creates and provides service excellence and have made efforts to create awareness about positive external prestige perception in order to increase contextual performance, which is one of the dynamics of sustainable competitive advantage. However, there are limited studies in the literature examining the impacts of organizational service orientation and perceived external prestige on contextual performance in hospitality businesses. The aim of the study, which focuses on filling this gap, is to reveal the effects of organizational service orientation and perceived external prestige on contextual performance from the perspective of hospitality business managers based on the resource-based view. The data of the study were collected through a structured survey from 144 managers in tourism-certified hospitality businesses operating in Nevşehir province by using simple random sampling method. Data analysis were performed by multiple regression analysis to test the research hypotheses. Research findings showed that both organizational service orientation and perceived external prestige have positive effects on the contextual performance of managers. In the study, it was revealed that service system practices and service leadership practices, which are dimensions of organizational service orientation, positively affected contextual performance, but the dimension of human resources management practices negatively affected contextual performance. However, it was observed that there was a positive relationship between organizational service orientation and perceived external prestige. Finally, theoretical and practical implications regarding the relationships identified among the research constructs, some limitations of the study, and suggestions for future research are included.

Özet

Son yıllarda konaklama işletmeleri sürdürülebilir rekabet avantajının dinamiklerinden biri olan bağlamsal performansı artırmak için hem hizmet mükemmelliği yaratan ve sunan örgütsel hizmet odaklılığa ilgi duymakta hem de olumlu dışsal prestij algısı konusunda bir farkındalık yaratma çabası içine girmektedir. Ancak literatürde konaklama işletmelerinde örgütsel hizmet odaklılık ve algılanan dışsal prestijin bağlamsal performansa etkilerini inceleyen sınırlı sayıda araştırma mevcuttur. Bu bulgu eksikliğini gidermeye odaklanan araştırmanın amacı, kaynak temelli görüşe dayalı olarak konaklama işletmeleri yöneticileri perspektifiyle örgütsel hizmet odaklılık ve algılanan dışsal prestijin bağlamsal performansa etkilerini ortaya koymaktır. Araştırmanın verileri, basit tesadüfi örnekleme yöntemiyle Nevşehir ilinde faaliyet gösteren turizm belgeli 144 konaklama işletmesi yöneticisinden yapılandırılmış bir anket vasıtasıyla toplanmıştır. Araştırmanın hipotezlerini test etmek için çoklu regresyon analizinden yararlanılmıştır. Araştırma bulguları, hem örgütsel hizmet odaklılığın hem de algılanan dışsal prestijin yöneticilerin bağlamsal performansı üzerinde pozitif etkileri olduğunu ortaya koymuştur. Çalışmada örgütsel hizmet odaklılığın boyutlarından hizmet sistem uygulamaları ve hizmet liderliği uygulamalarının bağlamsal performansa pozitif etki ettiği, ancak insan kaynakları yönetimi uygulamaları boyutunun bağlamsal performansa negatif etki ettiği ortaya konulmuştur. Ayrıca örgütsel hizmet odaklılık ile algılanan dışsal prestij arasında pozitif yönlü bir ilişki olduğu gözlenmiştir. Son olarak, araştırma değişkenleri arasında tespit edilen ilişkilere dair teorik ve pratik çıkarımlar ile birlikte çalışmanın bazı kısıtlarına ve gelecekteki araştırmalara yönelik önerilere yer verilmiştir.

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Cite This Article

Ulu, S., Özgener, Ş. (2025). The Role of Organizational Service Orientation and Perceived External Prestige in Predicting Contextual Performance: The Case of Nevşehir Province. Sakarya Üniversitesi İşletme Enstitüsü Dergisi, Cilt: 7 Sayı: 1, 27–47. https://doi.org/10.47542/sauied.1620011

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