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Journals / Sakarya Üniversitesi Holistik Sağlık Dergisi / 2025 / Volume: 8 Issue: 3

Examining Public Relations Practices Used in Hospitals Through Web Pages: Comparison of Public and Private Hospitals

Yusuf Öcel(DUZCE UNIVERSITY)0000-0002-4555-7035
Kahraman Çatı(INONU UNIVERSITY)0000-0002-7440-5436
Murat Bayat(DUZCE UNIVERSITY)0000-0003-0029-948X
Şükran Karaca(SIVAS CUMHURIYET UNIVERSITY)0000-0002-0268-1810
Mehmet Öney(DUZCE UNIVERSITY)0000-0002-4513-2870
Mustafa Polat(DUZCE UNIVERSITY)0000-0002-8023-4266
Pages
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Publication Date
2025-12-29
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Conclusion: In conclusion, it can be stated that media relations activities were the most prevalent in healthcare institutions.

📌 3 Key Takeaways

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Objective & Hypothesis:Objective: The main purpose of this study is to examine the public relations practices used in hospitals through web pages.
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Key Findings & Data:The scale includes 9 areas of public relations practices and 39 sub-questions.
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Conclusion & Impact:Conclusion: In conclusion, it can be stated that media relations activities were the most prevalent in healthcare institutions.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Public Relations · Web-based Analysis · Health Communication

Abstract

Objective: The main purpose of this study is to examine the public relations practices used in hospitals through web pages. Method: Public relations practice studies in the literature have been examined and a scale has been developed by using the deductive method. The developed scale was reviewed by academicians in the field while deciding its final form. The scale includes 9 areas of public relations practices and 39 sub-questions. In order to test the measurement table, a total of 1534 websites of public and private hospitals operating in Türkiye were examined using the full enumeration method. Results: The frequency analysis conducted revealed that the most commonly practiced public relations activities were media relations/publicity, corporate social responsibility, employee relations/corporate communication, and corporate identity and image. The activities found to be least frequently implemented were sponsorship, crisis and issue management, event management, lobbying, and financial relations. Conclusion: In conclusion, it can be stated that media relations activities were the most prevalent in healthcare institutions. As regards to the public relations practices; the public hospitals apply corporate social responsibility public relations the most while the private hospitals apply media relations/announcement the most, and finally the university hospitals apply employee member relations/corporate communication activities the most.

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Cite This Article

Öcel, Y., Çatı, K., Bayat, M., Karaca, Ş., Öney, M., Polat, M. (2025). Examining Public Relations Practices Used in Hospitals Through Web Pages: Comparison of Public and Private Hospitals. Sakarya Üniversitesi Holistik Sağlık Dergisi, Volume: 8 Issue: 3. https://doi.org/10.54803/sauhsd.1758574

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