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Journals / Osmaniye Korkut Ata Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Cilt: 10 Sayı: 1

THE IMPACT OF DIGITAL LEADERSHIP ON DIGITAL TRANSFORMATION AND INNOVATIVE BEHAVIOR: MEDIATING AND MODERATING EFFECTS ANALYSIS

DİJİTAL LİDERLİĞİN DİJİTAL DÖNÜŞÜM VE YENİLİKÇİ DAVRANIŞ ÜZERİNDEKİ ETKİSİ: ARACI VE DÜZENLEYİCİ ETKİ ANALİZİ

Zeynep Üster(KASTAMONU UNIVERSITY)0009-0005-6961-6625
Bülent Yıldız(KASTAMONU ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, ÜRETİM YÖNETİMİ VE PAZARLAMA ANABİLİM DALI)0000-0002-5368-2805
Pages
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Publication Date
2026-05-23
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study contributes to the literature by examining the impact of leadership approaches on innovative work behaviour in digital transformation processes, and in particular, by highlighting the potential hindering role of technophobia in these processes.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research examines the mediating role of digital transformation in the effect of manufacturing employees' perceptions of digital leadership on innovative work behaviour, and the moderating role of technophobia in the effect of digital leadership on digital transformation.
📊
Key Findings & Data:Data for the research were collected via a survey from 606 employees of industrial firms in Istanbul.
💡
Conclusion & Impact:This study contributes to the literature by examining the impact of leadership approaches on innovative work behaviour in digital transformation processes, and in particular, by highlighting the potential hindering role of technophobia in these processes.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Dijital Liderlik · Dijital Dönüşüm · Yenilikçi Davranış

Abstract

This research examines the mediating role of digital transformation in the effect of manufacturing employees' perceptions of digital leadership on innovative work behaviour, and the moderating role of technophobia in the effect of digital leadership on digital transformation. Data for the research were collected via a survey from 606 employees of industrial firms in Istanbul. The data obtained were analysed using structural equation modelling and Process Macro. The analysis revealed that digital leadership has a significant impact on both digital transformation and innovative work behaviour. It was also found that digital transformation has a significant impact on innovative work behaviour. Furthermore, it was determined that digital transformation plays a mediating role in the effect of digital leadership on innovative work behaviour. It was also found that technophobia plays a moderating role in the effect of digital leadership on digital transformation. This study contributes to the literature by examining the impact of leadership approaches on innovative work behaviour in digital transformation processes, and in particular, by highlighting the potential hindering role of technophobia in these processes.

Özet

Bu araştırma, imalat sektöründe çalışanların dijital liderlik algılarının yenilikçi iş davranışına olan etkisinde dijital dönüşümün aracı rolünü, dijital liderliğin dijital dönüşüm üzerindeki etkisinde teknofobinin moderatör rolünü incelemektedir. Araştırma için veriler İstanbul’da 606 sanayi firması çalışanından anket yöntemiyle toplanmıştır. Elde edilen veriler yapısal eşitlik modellemesi ve Process Macro analiz teknikleri kullanılarak analiz edilmiştir. Analiz neticesinde, dijital liderliğin hem dijital dönüşümü hem de yenilikçi iş davranışını anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Dijital dönüşümün de yenilikçi iş davranışını anlamlı olarak etkilediği tespit edilmiştir. Ayrıca, dijital liderliğin yenilikçi iş davranışı üzerindeki etkisinde dijital dönüşümün aracı rolü olduğu tespit edilmiştir. Teknofobinin de dijital liderliğin dijital dönüşüm üzerindeki etkisinde moderatör bir rol oynadığı tespit edilmiştir. Bu çalışma, dijital dönüşüm süreçlerinde liderlik yaklaşımlarının yenilikçi iş davranışına olan etkisini anlamak ve özellikle teknofobinin bu süreçlerdeki potansiyel engelleyici rolünü ortaya koymak açısından literatüre katkı sağlamaktadır.

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Cite This Article

Üster, Z., Yıldız, B. (2026). THE IMPACT OF DIGITAL LEADERSHIP ON DIGITAL TRANSFORMATION AND INNOVATIVE BEHAVIOR: MEDIATING AND MODERATING EFFECTS ANALYSIS. Osmaniye Korkut Ata Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 10 Sayı: 1. https://ajindex.com/articles/1534702

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