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Journals / LAÜ Sosyal Bilimler Dergisi / 2014 / Cilt: 5 Sayı: 2

A STUDY OF UTILIZING DATA MINING ON PRODUCT PORTFOLIO PLANNING

Ürün Portföy Planlamasında Veri Madenciliğinden Yararlanılması Üzerine Bir Çalışma

Ali İnce
Mehmet Alan
Pages
64–77
Publication Date
2015-01-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Benefits of using these rules were presented as a proposal to firms in their products portfolio planning

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, it was intended to provide a strategic contribution to the process of the identification and formation of businesses’ product portfolio by using data mining techniques.
📊
Key Findings & Data:It was aimed to investigate whether there is an association rules between different funding instruments while competing firms exchange funds and determined the presence of 52 rules with Tertius algorithm.
💡
Conclusion & Impact:Benefits of using these rules were presented as a proposal to firms in their products portfolio planning
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Ürün Portföy Planlaması · Portföy Analizi · Veri

Abstract

In this study, it was intended to provide a strategic contribution to the process of the identification and formation of businesses’ product portfolio by using data mining techniques. An application was made on the data of institutions which exchange funds, using Association Rules, as a data mining technique. It was aimed to investigate whether there is an association rules between different funding instruments while competing firms exchange funds and determined the presence of 52 rules with Tertius algorithm. Benefits of using these rules were presented as a proposal to firms in their products portfolio planning

Özet

Bu çalışmada, işletmelerin ürün portföylerinin tanımlanması ve oluşturulması aşamasına, veri madenciliği teknikleri kullanılarak, stratejik bir katkı sağlamak istenmiştir. Bir veri madenciliği tekniği olan Birliktelik Kuralları tekniği kullanılarak, fon alışverişi yapan kurumlara ait veriler üzerinde bir uygulama yapılmıştır. Rakip işletmelerin fon alımı yapılırken farklı fon araçları arasında bir birliktelik kuralının olup olmadığı araştırılmaya çalışılmış ve Tertius algoritması ile 52 kuralın varlığı tespit edilmiştir. Ürün portföy planlamalarında, bu kurallardan yararlanabilecekleri, işletmelere bir öneri olarak sunulmuştur.

🔖

Cite This Article

İnce, A., Alan, M. (2015). A STUDY OF UTILIZING DATA MINING ON PRODUCT PORTFOLIO PLANNING. LAÜ Sosyal Bilimler Dergisi, Cilt: 5 Sayı: 2, 64–77. https://ajindex.com/articles/1524711

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  33. Interaction, Nanyang Tecnological University, PhD Thesis. Ek 1: Tertius Algoritmasıyla Üretilen Kurallar /* 0,265277 0,006369 */ YABANCIBORCLANMAARACLARI = 1 ==> OSBA = 1 or VARLIGADAYALIMENKULKIYMETLER
  34. GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or REPO = 1= 1 = 1 or YABANCIHISSESENEDI /* 0,247466 0,000000
  35. GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or REPO = 1 /* 0,246070 0,006369 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or OSBA = 1
  36. /* 0,245872 0,000000 */ YABANCIBORCLANMAARACLARI = 1 ==> OSBA = 1 or REPO = 1 or VARLIGADAYALIMENKULKIYMETLER = 1
  37. /* 0,236124 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> HZBDTHOSTOSB = 1 or VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 = 1 ==>
  38. /* 0,236124 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> OSBA = 1 or YABANCIHISSESENEDI = 1 or ALTINVEKIYMETLIMADEN = 1 /* 0,236124 0,012739 */
  39. VARLIGADAYALIMENKULKIYMETLER = 1 ==> GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or ALTINVEKIYMETLIMADEN = 1 /* 0,232804 0,012739 */
  40. GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or YABANCIHISSESENEDI = 1 /* 0,231332 0,000000 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or OSBA = 1 or REPO = 1
  41. /* 0,231270 0,006369 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> BPP = 1 or DIBSOSBA = 1 or OSBA = 1
  42. VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 /* 0,228377 0,000000 */ BPP = 1 and YABANCIBORCLANMAARACLARI = 1 ==>
  43. VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 /* 0,226110 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> KBAOSBA = 1 or OSBA = 1 or YABANCIHISSESENEDI = 1
  44. /* 0,225924 0,082803 */ BPP = 1 ==> VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 or YABANCIMENKULKIYMETLER = 1
  45. /* 0,225924 0,082803 */ BPP = 1 ==> GAYRIMENKULSERTIFIKALARI = 1 or YABANCIBORCLANMAARACLARI = 1 or YABANCIMENKULKIYMETLER = 1 BPP
  46. GAYRIMENKULSERTIFIKALARI = 1 or REPO = 1 /* 0,222734 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> ALTIN = 1 or GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1
  47. /* 0,222734 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> ALTIN = 1 or OSBA = 1 or YABANCIHISSESENEDI = 1
  48. /* 0,220138 0,050955 */ BPP = 1 ==> GAYRIMENKULSERTIFIKALARI = 1 or REPO = 1 or YABANCIMENKULKIYMETLER = 1
  49. GAYRIMENKULSERTIFIKALARI = 1 or REPO = 1 /* 0,219340 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or HZBDTHOSTOSB
  50. = 1 or ALTINVEKIYMETLIMADEN = 1 /* 0,218779 0,076433 */ BPP = 1 ==> DIBSOSBA = 1 or VARLIGADAYALIMENKULKIYMETLER
  51. = 1 or YABANCIHISSESENEDI = 1 /* 0,217635 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> ALTIN = 1 or DIBSOSBA = 1 or GAYRIMENKULSERTIFIKALARI = 1
  52. /* 0,214346 0,006369 */ YABANCIBORCLANMAARACLARI = 1 ==> REPO = 1 or VARLIGADAYALIMENKULKIYMETLER = 1
  53. /* 0,214209 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or HZBDTHOSTOSB
  54. = 1 or VARLIGADAYALIMENKULKIYMETLER = 1 VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 */ /* 0,210892 0,006369 */ YABANCIBORCLANMAARACLARI = 1 ==> OSBA = 1 or REPO = 1
  55. /* 0,209029 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> BPP = 1 or OSBA = 1
  56. /* 0,209029 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or HZBDTHOSTOSB = 1 or KBAOSBA = 1
  57. /* 0,209029 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> BPP = 1 or DIBSOSBA
  58. = 1 or ALTINVEKIYMETLIMADEN = 1 GAYRIMENKULSERTIFIKALARI = 1 or YABANCIBORCLANMAARACLARI = 1 BPP /* 0,206296 0,089172 */ BPP = 1 ==> YABANCIBORCLANMAARACLARI = 1 or YABANCIHISSESENEDI = 1 or YABANCIMENKULKIYMETLER = 1
  59. /* 0,205548 0,012739 */ YABANCIBORCLANMAARACLARI = 1 ==> ALTIN = 1 or BPP = 1 or HZBDTHOSTOSB = 1
  60. /* 0,205548 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> BPP = 1 or DIBSOSBA
  61. = 1 or YABANCIBORCLANMAARACLARI = 1 /* 0,204165 0,019108 */ YABANCIBORCLANMAARACLARI = 1 ==> OSBA = 1 or YABANCIHISSESENEDI = 1
  62. /* 0,202707 0,082803 */ BPP = 1 ==> ALTIN = 1 or FONKATILIMBELGELERI = 1 or YABANCIBORCLANMAARACLARI = 1
  63. /* 0,202141 0,006369 */ YABANCIBORCLANMAARACLARI = 1 ==> BPP = 1 or REPO = 1
  64. /* 0,200929 0,000000 */ REPO = 1 and VARLIGADAYALIMENKULKIYMETLER = 1 ==> ALTIN = 1 or GAYRIMENKULSERTIFIKALARI = 1
  65. YABANCIBORCLANMAARACLARI = 1 ==> 0,229768 0,082803 */ BPP = 1 ==> FONKATILIMBELGELERI = 1 or /* 0,224063 */ = 1 ==> FONKATILIMBELGELERI = 1 or /* 0,006369 */
  66. YABANCIBORCLANMAARACLARI = 1 ==> /* 0,211066 0,019108
  67. YABANCIBORCLANMAARACLARI = 1 ==> /* 0,206296 0,089172 */ = 1 ==> FONKATILIMBELGELERI = 1 or /* 0,200929 0,000000 */ BPP = 1 and VARLIGADAYALIMENKULKIYMETLER = 1 ==> ALTIN = 1 or GAYRIMENKULSERTIFIKALARI = 1
  68. /* 0,200683 0,019108 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> OSBA = 1 or YABANCIBORCLANMAARACLARI = 1 or ALTINVEKIYMETLIMADEN = 1
  69. /* 0,198809 0,082803 */ BPP = 1 ==> ALTIN = 1 or YABANCIBORCLANMAARACLARI = 1 or YABANCIMENKULKIYMETLER = 1
  70. /* 0,198541 0,057325 */ BPP = 1 ==> FONKATILIMBELGELERI = 1 or REPO = 1 or YABANCIHISSESENEDI = 1
  71. VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIBORCLANMAARACLARI = 1 /* 0,198513 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> BPP = 1 or DIBSOSBA = 1 or KBAOSBA = 1
  72. /* 0,197804 0,012739 */ REPO = 1 and YABANCIBORCLANMAARACLARI = 1 ==>
  73. VARLIGADAYALIMENKULKIYMETLER = 1 or YABANCIHISSESENEDI = 1 GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or YABANCIMENKULKIYMETLER = 1 /* 0,197180 0,019108 */ YABANCIBORCLANMAARACLARI = 1 ==> ALTIN = 1 or GAYRIMENKULSERTIFIKALARI = 1 or YABANCIHISSESENEDI = 1
  74. /* 0,197180 0,019108 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> DIBSOSBA = 1 or GAYRIMENKULSERTIFIKALARI = 1 or ALTINVEKIYMETLIMADEN = 1
  75. /* 0,196739 0,012739 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> ALTIN = 1 or BPP = 1 or DIBSOSBA = 1
  76. /* 0,196295 0,050955 */ BPP = 1 ==> ALTIN = 1 or FONKATILIMBELGELERI = 1 or REPO = 1
  77. GAYRIMENKULSERTIFIKALARI = 1 or OSBA = 1 or YABANCIBORCLANMAARACLARI = 1 /* 0,195420 0,019108 */ VARLIGADAYALIMENKULKIYMETLER = 1 ==> OSBA = 1 or YABANCIBORCLANMAARACLARI = 1 or YABANCIMENKULKIYMETLER = 1 = 1 or /* 0,197180 0,019108 */
  78. VARLIGADAYALIMENKULKIYMETLER = 1 ==> /* 0,195420 0,019108 */
  79. Stratejik yönetim alanında çalışmalar yapan Dr. Ali Rıza İnce, halen Cumhuriyet Üniversitesinde Yönetim Bilişim sistemleri bölümünde öğretim üyesi olarak görev yapmaktadır.
  80. Nahar J, Imam T, Tickle KS, Chen Y. P. (2013), “Association Rule Mining To