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Journals / Journal of Tourism Intelligence and Smartness / 2026 / Cilt: 2 Sayı: 1

Tourism Marketing via Social Media in India: The Most Effective Marketing Strategy to Evolve Indian Tourism

Md. Tariqul Islam(Lovely Professional University)0000-0002-7367-2989
Aswajit Boro(Lovely Professional University)0000-0001-6091-1066
Pages
39–46
Publication Date
2019-06-28
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the findings of the survey, it has been seen that even though there is availability of various mode of tourism marketing but social media is found to be the most efficient mode.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Tourism is being undoubtedly a vital part of human life.
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Key Findings & Data:This research has been done by performing a survey on 300 people; based on the effectiveness of social media in their personal travel experience.
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Conclusion & Impact:According to the findings of the survey, it has been seen that even though there is availability of various mode of tourism marketing but social media is found to be the most efficient mode.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Tourism Marketing · Social Media · Strategy

Abstract

Tourism is being undoubtedly a vital part of human life. Everyday a good number of people keep travelling from one place to another place for various reasons. India is one of the finest tourist destinations in the world for its rich tourism resources. Therefore it receives a huge amount of tourists every day from all over the world with the help of tourism marketing and it has helped the country to achieve a satisfactory position in the world tourism ranking. Lately the use of Social Media has proven to be a dominant force in the marketing of tourism. The purpose of this research is to discuss about social media as an effective platform of tourism marketing. This research has been done by performing a survey on 300 people; based on the effectiveness of social media in their personal travel experience. According to the findings of the survey, it has been seen that even though there is availability of various mode of tourism marketing but social media is found to be the most efficient mode.

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Cite This Article

Islam, M. T., Boro, A. (2019). Tourism Marketing via Social Media in India: The Most Effective Marketing Strategy to Evolve Indian Tourism. Journal of Tourism Intelligence and Smartness, Cilt: 2 Sayı: 1, 39–46. https://ajindex.com/articles/1515398

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References (11)

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