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Journals / Ege Akademik Bakış Dergisi / 2003 / Cilt: 3 Sayı: 1

ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS

Kaan Yaralıoğlu(D.E.U)
Haluk Köksal(American University)
Pages
119–137
Publication Date
2003-05-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas.
📊
Key Findings & Data:In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas.
💡
Conclusion & Impact:The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas

Özet

Bu çalis mada bir tahminleme ve karar verme teknigi olarak gelis tirilen Analitik Hiyerars i Proses (AHP) teknigi, yeni ürün fikirlerinin degerlendirilmesi amac iyla yeniden gِozden geçirilmistir. Bu amaçla AHP algoritmasi, yeni ürün fikirlerinin degerlendirilmesine uygun bir karar hiyerar sisi ile birlikte düzenlenerek olu sturulan model bir ornek üzerinde coِzülmus tür

🔖

Cite This Article

Yaralıoğlu, K., Köksal, H. (2003). ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. Ege Akademik Bakış Dergisi, Cilt: 3 Sayı: 1, 119–137. https://ajindex.com/articles/1476998

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