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AI Summary & Key Takeaways
AI Insight⚡ TL;DR(Too Long; Didn't Read)
In defıning the status of the department stores, data obtained from 2121 consumers are used.
📌 3 Key Takeaways
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Objective & Hypothesis:In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion.
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Key Findings & Data:In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed.
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Conclusion & Impact:In defıning the status of the department stores, data obtained from 2121 consumers are used.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters
Abstract
In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion. In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed. In defıning the status of the department stores, data obtained from 2121 consumers are used.
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Cite This Article
ÜNER, M. M., ALKİBAY, S. (2001). Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma. Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 3 - Sayı: 3, 79–110. https://ajindex.com/articles/14659