SavedAdd your journal

Journals / Bogazici Journal: Review of Social, Economic and Administrative Studies / 2008 / Cilt: 22 - Sayı: 1

Tüketici temelli perakende değerinin belirlenmesi ve sık alışveriş yapan tüketicilerin ayrımı: Ampirik bir çalışma

Determining consumer-based retailer equity and the discrimination of frequent shoppers: An emprical study

Eyyup YARAŞ
Tülay YENİÇERİ
Ulun AKTURAN
Pages
73–88
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result it was found that frequent shoppers do differ from less-frequent shoppers regarding their retailer equity perceptions and they have more positive perceptions for retailer equity dimensions.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The concept of retailer equity was derived from the concept of brand equity, based on the premise that, similar to brands, retailers possess "equity." Retailer equity was identified as the differential effect of,retailer knowledge on customer response to the marketing of the retailer.
📊
Key Findings & Data:It is an important concept since it can be a source of competitive advantage for retailers.
💡
Conclusion & Impact:As a result it was found that frequent shoppers do differ from less-frequent shoppers regarding their retailer equity perceptions and they have more positive perceptions for retailer equity dimensions.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The concept of retailer equity was derived from the concept of brand equity, based on the premise that, similar to brands, retailers possess "equity." Retailer equity was identified as the differential effect of,retailer knowledge on customer response to the marketing of the retailer. It is an important concept since it can be a source of competitive advantage for retailers. This study determines the retailer equity perceptions of frequent and less-frequent shoppers and puts forward the discriminating variables between them through their perceptions. In the study, confirmatory factor analysis and discriminant analysis were used. As a result it was found that frequent shoppers do differ from less-frequent shoppers regarding their retailer equity perceptions and they have more positive perceptions for retailer equity dimensions.

Özet

Perakendeci değeri kavramı, marka değeri kavramından türetilmiştir ve markalara benzer şekilde perakendecilerin de bir "değer" sahibi olduğu görüşüne dayanmaktadır. Perakendeci değeri, perakendeci bilgisinin, perakendecinin pazarlama faaliyetlerine ilişkin olarak gelişen tüketici tepkisi üzerindeki farklılaştırıcı etkisi olarak tanımlanmaktadır. Perakendeci değeri, perakendeciler için bir rekabet avantajı kaynağı olmasından dolayı önemli bir kavramdır. Bu çalışmada sık ve seyrek alışveriş yapanların perakendeci değeri algılamalarının tanımlanması ve algılamalarına ilişkin olarak aralarındaki ayırıcı değişkenlerin belirlenmesi amaçlanmaktadır. Çalışmada, tanımlayıcı faktör analizi ve diskriminant analizi kullanılmıştır. Sonuç olarak sık alışveriş yapanların seyrek alışveriş yapanlardan perakendeci değeri algılamaları temelinde farklılaştıkları ve perakendeci değeri boyutlarına ilişkin olarak daha olumlu algılamalara sahip oldukları bulunmuştur.

🔖

Cite This Article

YARAŞ, E., YENİÇERİ, T., AKTURAN, U. (2008). Tüketici temelli perakende değerinin belirlenmesi ve sık alışveriş yapan tüketicilerin ayrımı: Ampirik bir çalışma. Bogazici Journal: Review of Social, Economic and Administrative Studies, Cilt: 22 - Sayı: 1, 73–88. https://ajindex.com/articles/146303

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Arnett, D.B., Laverie, D.A., and Meiers, A. (2003). "Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis: A Method and Applications," Journal of Retailing, 79: 161-170.
  2. Bellenger, D.N. and Moschis, G.P. (1982). "A Socialization Model of Retail Patronage," Advances in Consumer Research, 9(1): 373-378.
  3. Bloemer, J. and de Ruyter, K. (1998). "On the Relationship between Store Image, Store Satisfaction and Store Loyalty," European Journal of Marketing, 32(5/6): 499-513.
  4. Byrne, B. (2006). Structural Equation Modeling with EQS: Basic Concepts, Applications and Programming. UK: Routhledge. Christopher, M. and McDonald, M. (1995), Marketing: An Introductory Text. London: MacMillan. Darden, W.R. and Lumpkin, J.R. (1984). "Psychographic and Demographic Profile of Convenience Food Store Users: Why People Convenience Shop," Review of Business and Economic Research, 19(2): 68-80.
  5. Darley, W.K. and Su-Lim, J. (1993). "Store-Choice Behavior for Pre-Owned Merchandise," Journal of Business Research, 27: 17-31.
  6. Farquhar, P.H. (1989). "Managing Brand Equity," Marketing Research, 1(3): 24-33.
  7. Hair, J., Anderson, R., Tatham, R., and Black, W. (1998).
  8. Multivariate Data Analysis, Fifth Edition. New York: Prentice Hall Inc. Hartman, K.B. and Spiro; R.L. (2004). "Recapturing Store Image in Consumer-Based Store Equity: A Construct Conceptualization," Journal of Business Research, 58: 1112-1120.
  9. Haynes, J.B. andTalpade, S. (1996). "Does Entertainment Draw Shoppers? The Effects ofEnvironment Centres on Shopping Behavior in Malls," Journal of Shopping Centre Research, 3(2), 29-48.
  10. Jacoby, J. and Chestnut, R.W. (1978). Brand Loyalty. New York: Wiley and Sons, Inc. Keller, K.L. (1993). "Conceptualizing, Measuring and Managing Customer-Based Brand Equity," Journal of Marketing, 57(1), 1-22.
  11. Korgaonkar, P.K., Lund, D., and Price, B. (1985). "A Structural- Equation Approach toward Examination of Store Attitude and Store Patronage Behavior," Journal of Retailing, 61(2): 39-60.
  12. Laczniak, R.N., DeCarlo, T.E. and Motley, C.M. (1996). "Retailer Equity Perceptions and Consumers' Processing of Negative Word-of-Mouth Communication," Journal of Marketing Theory and Practice, 4(4): 37-47.
  13. MacKenzie, S.B. and Lutz, R.L. (1989). "An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context," Journal of Marketing, 53: 48-65.
  14. Malhotra, N.K. (2004). Marketing Research: An Applied Orientation, 4th Edition. New York:: P