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Journals / Bogazici Journal: Review of Social, Economic and Administrative Studies / 2009 / Cilt: 23 - Sayı: 1

SİBER ETNOGRAFİK ARAŞTIRMAYA İLİŞKİN BİR İNCELEME: SANAL TÜKETİCİ TOPLULUKLARINI İNCELEMEK İÇİN BİR ARAŞTIRMA TEKNİĞİ

A REVIEW OF CYBER ETHNOGRAPHIC RESEARCH: A RESEARCH TECHNIQUE TO ANALYZE VIRTUAL CONSUMER COMMUNITIES

ULUN AKTURAN
Pages
1–18
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In the conclusion, the pros and cons of cyber ethnographic research are discussed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this paper is to discuss the cyber ethnography- also called netnography- as a research tool in understanding and developing insights about virtual consumer communities.
📊
Key Findings & Data:In this section several research articles using cyber ethnographic method are presented in order to illustrate the research process and to develop a common point of view.
💡
Conclusion & Impact:In the conclusion, the pros and cons of cyber ethnographic research are discussed.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this paper is to discuss the cyber ethnography- also called netnography- as a research tool in understanding and developing insights about virtual consumer communities. First of all, the "community," "virtual community," and the "virtual consumer communities" concepts are described. Following them, cyber ethnographic research is examined and the process of a cyber ethnographic research is discussed in details. In this section several research articles using cyber ethnographic method are presented in order to illustrate the research process and to develop a common point of view. In the conclusion, the pros and cons of cyber ethnographic research are discussed.

Özet

Bu çalışmanın amacı, -netnografik araştırma olarak da adlandırılan- siber etnografik araştırmayı sanal tüketici topluluklarını anlamak ve kavramak için bir araştırma tekniği olarak tartışmaktır. Bu bağlamda, makalede öncelikle "topluluk," "sanal topluluk" ve "sanal tüketici toplulukları" kavramları tanımlanmıştır. Daha sonra, siber etnografik araştırma incelenmiş ve siber etnografik araştırma süreci detaylı olarak ele alınmıştır. Bu aşamada, araştırma sürecini açıklamak ve genel bir bakış açısı sağlamak amacıyla, siber etnografik teknik kullanılarak yapılmış araştırma çalışmaları incelenmiştir. Sonuç olarak, siber etnografik araştırmanın avantaj ve dezavantajları tartışılmıştır.

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Cite This Article

AKTURAN, U. (2009). SİBER ETNOGRAFİK ARAŞTIRMAYA İLİŞKİN BİR İNCELEME: SANAL TÜKETİCİ TOPLULUKLARINI İNCELEMEK İÇİN BİR ARAŞTIRMA TEKNİĞİ. Bogazici Journal: Review of Social, Economic and Administrative Studies, Cilt: 23 - Sayı: 1, 1–18. https://ajindex.com/articles/145836

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