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Journals / Aurum Sosyal Bilimler Dergisi / 2026 / Cilt: 11 Sayı: 1

INVESTIGATING CONSUMERS’ ATTITUDES AND INTENTIONS TOWARDS VIRTUAL FITTING ROOM APPLICATIONS

Tüketicilerin Sanal Prova Odası Uygulamalarına Yönelik Tutum ve Niyetlerinin Araştırılması

Tülay Çakmak(VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ)0009-0000-0977-2013
Zübeyir Çelik(KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ)0000-0003-1692-9378
Pages
152–180
Publication Date
2026-06-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The research was completed with suggestions that will guide future applications and related literature.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to examine the effects of functional motivation, hedonic motivation, perceived spatial reality, and attitude on usage intention and word-of-mouth communication intention regarding consumers' use of virtual fitting room applications.
📊
Key Findings & Data:Data were collected from a total of 286 participants through an online survey, which included a video related to the virtual fitting room application.
💡
Conclusion & Impact:The research was completed with suggestions that will guide future applications and related literature.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Sanal prova odaları · fonksiyonel motivasyon · hedonik motivasyon

Abstract

The aim of this study is to examine the effects of functional motivation, hedonic motivation, perceived spatial reality, and attitude on usage intention and word-of-mouth communication intention regarding consumers' use of virtual fitting room applications. Additionally, this study aims to investigate the effect of functional motivation, hedonic motivation, and perceived spatial reality on attitude. In line with this objective, the snowball sampling method was preferred during the data collection process, and the target audience was reached through social media platforms. Data were collected from a total of 286 participants through an online survey, which included a video related to the virtual fitting room application. The obtained data were analyzed using statistical software programs such as SPSS and Jamovi. As a result of the analyses, functional motivation, hedonic motivation, perceived spatial reality, and attitude were found to have a positive and significant effect on both usage intention and word-of-mouth communication intention. Furthermore, functional motivation, hedonic motivation, and perceived spatial reality were found to have a positive and significant effect on attitude. The research was completed with suggestions that will guide future applications and related literature.

Özet

Bu çalışmanın amacı, tüketicilerin sanal prova odası uygulamalarına yönelik fonksiyonel motivasyon, hedonik motivasyon, algılanan mekânsal gerçeklik ve tutumun kullanma niyeti ve ağızdan ağıza iletişim niyeti üzerindeki etkilerini incelemektir. Ayrıca bu çalışma, fonksiyonel motivasyon, hedonik motivasyon ve algılanan mekânsal gerçekliğin tutum üzerindeki etkisini incelemeyi amaçlamaktadır. Bu doğrultuda, veri toplama sürecinde kartopu örnekleme yöntemi tercih edilmiş ve sosyal medya platformları aracılığıyla hedef kitleye ulaşılmıştır. Çevrim içi anket kullanılarak sanal prova odası uygulamalarına ilişkin bir videonun izletildiği toplam 286 katılımcıdan veri toplanmıştır. Elde edilen veriler, SPSS ve Jamovi adlı istatistiksel paket programları kullanılarak analiz edilmiştir. Analizler sonucunda, fonksiyonel motivasyon, hedonik motivasyon, algılanan mekânsal gerçeklik ve tutumun hem kullanma niyeti hem de ağızdan ağıza iletişim niyeti üzerinde olumlu ve anlamlı bir etkisi bulunmuştur. Ayrıca fonksiyonel motivasyon, hedonik motivasyon ve algılanan mekânsal gerçekliğin tutum üzerinde olumlu ve anlamlı bir etkisi bulunmuştur. Araştırma, ilgili literatüre ve uygulayıcılara yol gösterecek önerilerle tamamlanmıştır.

🔖

Cite This Article

Çakmak, T., Çelik, Z. (2026). INVESTIGATING CONSUMERS’ ATTITUDES AND INTENTIONS TOWARDS VIRTUAL FITTING ROOM APPLICATIONS. Aurum Sosyal Bilimler Dergisi, Cilt: 11 Sayı: 1, 152–180. https://ajindex.com/articles/1456511

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