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Journals / ASSAM Uluslararası Hakemli Dergi / 2025 / Sayı: “MASS COMMUNICATION" SPECIAL ISSUE Özel Sayı

The Transformation Process of New Communication Models Through Digitalization

Dijitalleşmenin Yeni İletişim Modellerini Dönüştürme Süreci

Dr. Goshgar Baylarov(BAKU STATE UNIVERSITY)0000-0002-5411-1959
Pages
20–30
Publication Date
2025-12-22
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study examines the impact of digitalization on media and journalism and explores the societal consequences of this transformation.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Digitalization is a process that has led to profound transformations in social, economic, and cultural spheres due to rapid technological advancements.
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Key Findings & Data:This transformation has had significant effects, particularly through social networks, on sociology, culture, and the economy, especially with the widespread use of the internet.
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Conclusion & Impact:This study examines the impact of digitalization on media and journalism and explores the societal consequences of this transformation.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Dijitalleşme · Gazetecilik · Haber

Abstract

Digitalization is a process that has led to profound transformations in social, economic, and cultural spheres due to rapid technological advancements. The fast development of technology has reshaped mass communication tools, making new communication environments an indispensable part of our lives. This transformation has had significant effects, particularly through social networks, on sociology, culture, and the economy, especially with the widespread use of the internet. As traditional media has been replaced by digital media, this process has diversified mass communication tools and increased interaction, resulting in profound societal impacts. This study examines the effects of digitalization on media, journalism, social participation, and financial sustainability, while also addressing the role of new media and digital platforms in communication, along with the ethical issues that arise. The research is conducted through a literature review and adopts a descriptive approach to analyze the impact of digitalization on communication models. By evaluating recent studies in the field, the study explores the transformations digitalization has brought to media and journalism practices and assesses the social consequences of this transformation. Digitalization is a powerful transformation process that affects all aspects of society. The development of communication technologies has led to fundamental changes in media and journalism practices, while the widespread use of the internet has enabled social media and digital platforms to offer more interactive and personalized content. This study examines the impact of digitalization on media and journalism and explores the societal consequences of this transformation.

Özet

Dijitalleşme, günümüzde teknolojik ilerlemelerin hız kazanmasıyla toplumsal, ekonomik ve kültürel alanlarda köklü değişimlere yol açan bir süreçtir. Teknolojinin hızlı gelişimi, kitle iletişim araçlarını dönüştürerek yeni iletişim ortamlarını hayatımızın vazgeçilmez bir parçası haline getirmiştir. Bu dönüşüm, özellikle internetin yaygınlaşmasıyla birlikte sosyal ağlar aracılığıyla sosyoloji, kültür ve ekonomi alanlarında da belirgin etkiler yaratmıştır. Geleneksel medya, yerini dijital medyaya bırakırken, bu süreç kitle iletişim araçlarının çeşitlenmesini ve etkileşimi artırarak topluma derin etkiler yapmıştır. Bu makale, dijitalleşmenin medya, gazetecilik, toplumsal katılım ve finansal sürdürülebilirlik üzerindeki etkilerini incelemekte; ayrıca, yeni medya ve dijital platformların iletişimdeki rolü ile ortaya çıkan etik sorunları ele almaktadır. Çalışma, literatür taraması yöntemiyle gerçekleştirilmiş olup, dijitalleşmenin iletişim modellerine etkisini betimleyici bir çerçevede ele almaktadır. Alan yazındaki güncel çalışmalar ışığında yapılan değerlendirmelerle, dijitalleşmenin medya ve gazetecilik pratiklerinde meydana getirdiği dönüşümler ve bu dönüşümün toplumsal sonuçları analiz edilmiştir. Dijitalleşme, toplumun her yönünü etkileyen güçlü bir dönüşüm sürecidir. İletişim teknolojilerinin gelişimi, medya ve gazetecilik pratiklerinde köklü değişiklikler meydana getirmiş, internetin yaygınlaşmasıyla sosyal medya ve dijital platformlar daha interaktif ve kişiselleştirilmiş içerikler sunma imkânı yaratmıştır. Bu makale, dijitalleşmenin medya ve gazetecilik üzerindeki etkilerini ve bu dönüşümün toplumsal sonuçlarını ele alacaktır.

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Cite This Article

Baylarov, D. G. (2025). The Transformation Process of New Communication Models Through Digitalization. ASSAM Uluslararası Hakemli Dergi, Sayı: “MASS COMMUNICATION" SPECIAL ISSUE Özel Sayı, 20–30. https://doi.org/10.58724/assam.1785708

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